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TITLE: GM / VP of E-Commerce

LOCATION: Toronto, ON (On-Site)

BASE SALARY: TBD- aligned with experience

OTE: Performance-based bonus included

OTHER: Full benefits, wellness perks, leadership opportunity to build something from the ground up

Looking for a growth-minded e-commerce leader ready to build a business-within-a-business.

This is not your average VP role — this is an opportunity to shape, scale, and lead a digital commerce division backed by 30+ years of industry credibility and national reach. You’ll get the infrastructure of a trusted brand with the autonomy of a startup.

ABOUT THE CHANCE:

You’ll be responsible for building the e-commerce business from the ground up. From setting the strategy to leading the execution — everything from pricing and product roadmap to digital marketing and tech stack is in your domain. You’ll own the P&L;, develop high-performing teams, and collaborate across supply chain, marketing, and merchandising to deliver exceptional digital experiences.

If you’ve led a DTC or omnichannel brand into profitable online growth — and you're looking for a blank canvas to do it again (with more support) — this is it.

YOU'LL BE IN CHARGE OF:

- Developing and executing a go-to-market and long-term e-commerce strategy
- Owning and optimizing the P&L; for digital channels
- Leading cross-functional teams (tech, ops, marketing, supply chain) toward ambitious growth targets
- Driving customer acquisition, retention, and loyalty with performance-based strategies
- Selecting, managing, and evolving the e-commerce tech stack and vendor relationships
- Overseeing regulatory compliance, privacy standards, and cybersecurity protocols




- Building strategic partnerships and third-party integrations that fuel scalable growth
- Driving analytics, A/B testing, and experimentation to boost conversion and customer lifetime value

ABOUT YOU:

- 10+ years in e-commerce leadership with a track record of profitable scaling
- Experience in Apparel, Homegoods, Luxury Retail, or Omnichannel consumer brands
- Strong P&L; management and comfort operating at both strategic and execution levels
- Data-driven decision-maker who understands UX, retention, and digital funnels
- Entrepreneurial, collaborative, and agile — thrives in fast-paced and evolving environments
- Bonus: Background in launching new market entries or DTC models

YOUR STYLE:

You're scrappy but strategic. Visionary but grounded in KPIs. You build high-performance cultures, ask the hard questions, and turn insights into action.

WHY THIS ROLE?

You'll be the architect of a brand-new business arm with the backing of a legacy leader in the design space. You’ll have the freedom to create — and the support to win.

Seniority level

- Seniority level

Director

Employment type

- Employment type

Full-time

Job function

- Job function

Marketing
- Industries

Retail and Manufacturing

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📌 General Manager, eCommerce (Toronto)
🏢 hirequity Recruitment Agency
📍 Toronto