Marketing & Communications Specialist (Calgary)

Marketing & Communications Specialist (Calgary)

12 Sep
|
About Staffing
|
Calgary

12 Sep

About Staffing

Calgary

About Staffing® is an Alberta-based recruitment company that connects jobseekers to employers across Canada. Established in 1996, About Staffing is a proud BBB Accredited business.

About Staffing is a proudly locally owned and operated Alberta recruitment agency, partnering with businesses across Canada to build strong teams and meaningful careers. We're passionate about what we do and the relationships we build - and as we continue to grow, we're excited to welcome a Marketing and Communications Specialist who's ready to grow with us.

Job ID: 43090

Job Type: Direct Hire

Category: Marketing

Location: Calgary, Alberta

We're looking for an outgoing, creative thinker who brings fresh ideas and hands-on marketing and communications expertise. Someone who understands how to engage an audience, strengthen brand presence, elevate messaging, and turn strategy into action, while also building genuine, lasting relationships in the community.

This role calls for a driven and confident professional who can see the bigger picture while executing the details that bring campaigns to life. You're just as comfortable analyzing SEO performance and developing digital content as you are stepping out from behind the screen to attend events, connect with partners, and represent the brand in meaningful, public-facing ways.

As a true brand ambassador, you will marry both the creative and the technical elements of all things marketing, while bringing the brand to life through real, human connection. Whether it's through campaigns, conversations, or community presence, you play a key role in shaping how the organization is seen and experienced.

Our internal team is made up of high performers who genuinely care - about our work, our clients, and the candidates we support every day. We celebrate wins, support one another, and are motivated by the impact we make in people's careers and businesses. If you're energized by collaboration, inspired by growth, and excited by the opportunity to contribute both strategically and in the community, we'd love to hear from you.

Duties and Responsibilities:

The key job functions are:

- Contribute to the development and execution of marketing strategies that align with growth objectives and support both About Staffing and affiliated brands, including Jobshift.
- Support brand consistency across all platforms by maintaining strong messaging, positioning, and visual identity.
- Develop and execute creative marketing campaigns, advertisements, and promotions that drive engagement and brand awareness.
- Represent the organization at industry events, networking functions, career fairs,



and community initiatives.
- Create original, high-quality content including blogs, website copy, sales collateral, email campaigns, and social media messaging that reflects company culture and expertise.
- Design and produce marketing materials including infographics, sales packages, signage, tradeshow materials, and promotional assets.
- Build and nurture relationships with community partners, media contacts, and industry stakeholders.
- Monitor and analyze performance metrics using Google Analytics 4 (GA4), Google Business, and Google Search Console, and provide insights and recommendations based on findings.
- Build, deploy, and optimize email marketing campaigns through Mailchimp, including segmentation, automation workflows, and API integration.
- Conduct A/B testing across social media platforms, paid campaigns, and website design to support continuous improvement.
- Participate in media opportunities, including interviews and public-facing communications, as required.
- Support search engine optimization (SEO) initiatives including keyword research, backlink development, technical and on-page optimization, metadata enhancements, and AI optimization considerations.
- Maintain and update the WordPress website, including core, themes, plugins, backups, and user experience (UX) enhancements.
- Identify opportunities to expand brand presence through partnerships, sponsorships, and in-person engagement.
- Collaborate with internal stakeholders to support business development and brand growth initiatives.

Education:

- Diploma or bachelor's degree in Marketing, Communications, Business, or a related field is considered an asset.

Qualifications:

- Clean criminal record check.
- Valid drivers license and vehicle.
- Intermediate to advanced proficiency in Adobe Creative Suite or similar design software.
- Advanced understanding of social media platforms including LinkedIn, Facebook, Instagram, and X, with experience in both organic and paid strategies.

Experience:

- Minimum of five years of progressive marketing and communications experience with responsibility in digital strategy, brand development, and campaign execution.
- Proven experience managing SEO initiatives, including both technical and on-page optimization,



and driving measurable organic traffic growth.
- Experience producing multimedia content such as podcasts or video is considered an asset.
- Experience within a professional services, recruitment, or business-to-business (B2B) environment is considered a strong asset.

Skills:

- Strong strategic thinking skills paired with a hands-on, execution-focused mindset.
- Excellent organizational and time management abilities with the capacity to prioritize multiple deadlines in a quick-paced environment.
- Highly personable and confident communicator with the ability to represent the organization professionally in public and media-facing environments.
- High attention to detail with a commitment to producing polished, brand-aligned deliverables.
- Confident decision-making skills and initiative in proposing new systems, processes, and creative strategies that elevate brand impact and business growth.
- Demonstrated experience in networking, relationship-building, or community engagement initiatives.
- Comfortable acting as a brand representative at events, presentations, and external meetings.
- Ability to work collaboratively within a high-performing team while independently managing projects from concept through completion.

Base Salary:
- Compensation will be competitive and reflective of experience, technical proficiency, and strategic capability.
- Comprehensive advantages package including health spending account, RRSP matching, health and wellness benefit, and opportunities for professional development and advancement within a supportive, high-performing team environment.

Work Hours:

- Monday - Friday
- 8AM - 4:30PM

Additional Notes:

- This opportunity does not include relocation. It will be the responsibility of the candidate should relocation be required.
- All applicants must be authorized to work in Canada to be considered for employment.

About Staffing® recruiters are Alberta's experts in connecting candidates with other jobs. We focus on temporary, direct hire (permanent) and temporary-to-direct hire placements in the corporate and industrial fields.

The About Staffing team would like to thank everyone who applies. Please note we are only contacting applicants who meet the employer's needs of the positions we are actively working on.

We are constantly posting other jobs so check back with us regularly.

For FAQs, stop by our .

Please reference Job ID: 43090 in your application.

About Staffing is an Alberta-based employment and recruitment agency that offers flexible staffing solutions for all businesses across any industry and position level.

📌 Marketing & Communications Specialist (Calgary)
🏢 About Staffing
📍 Calgary

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