AI Content Marketing Lead

- Company Overview

BigGeo is the Spatial Cloud.

We help companies manage and access the world’s spatial data.

Any size, any slice, any insight.

Delivered in seconds.

BigGeo is defining a current category of infrastructure for how organizations, systems, and AI work with real-world data.

Spatial data shapes logistics, infrastructure, mobility, climate intelligence, financial systems, and AI-driven applications. BigGeo is building the Spatial Cloud to make that data available as modern infrastructure for organizations, developers, systems, and AI.

Defining a category requires more than technology. It requires the language, stories, and points of view that help people understand why it matters.

- Why BigGeo Exists and Why People Build Here

We don’t start by asking why you’d be a good fit for us. We start by being clear about what we’re building and why it matters.

BigGeo is building the Spatial Cloud, a foundational infrastructure for how spatial data is managed, accessed, and used in real time across systems, AI, and organizations.

Joining BigGeo means contributing to technology that is shaping a new category as it takes form. The BigGeo team is AI-enabled, cross-functional, and highly collaborative. We value ownership, clarity, and leveraging AI tools to build incredible momentum. The work moves quickly, expectations are high, and impact is visible because what we build is used in real-world environments.

At BigGeo, you will:

- Contribute to systems that influence how spatial data is managed and applied
- Leverage cutting edge AI tools so that your work shows up in real, high-impact use cases
- Collaborate with a multidisciplinary team solving complex, meaningful problems
- Work in an environment where autonomy is trusted, results matter, and AI tools are harnessed to boost creativity, output, and results

If you want to do work with real-world impact and help build foundational technology that changes how organizations understand and use spatial intelligence, BigGeo is the place to build that future.
- Role Overview

BigGeo is seeking an AI Content Marketing Lead to shape how BigGeo is discovered, understood, and talked about.

This is not a traditional content role focused on volume. You will combine storytelling, brand building, marketing judgment, and AI experimentation to develop ideas people understand, remember, and want to share.

You will own BigGeo’s content strategy and editorial direction, shape our brand narrative and point of view, build thought leadership around the Spatial Cloud, and find compelling stories across our technology, customers, people, and industries.

You will also explore how AI is reshaping search, discovery, content creation, and brand visibility—developing strategies to increase BigGeo’s presence across both traditional search and emerging AI discovery environments.

- What You Will Build and Own

You will build and own:
- BigGeo’s content strategy and editorial direction
- Brand narratives and points of view around the Spatial Cloud
- Executive and company thought leadership
- Technology, customer, people, and industry storytelling
- AI visibility and generative engine optimization strategies
- Organic search and emerging discovery strategies
- Social content strategy and experimentation
- Customer stories and use cases
- PR and communications opportunities
- AI-powered research, creation, repurposing, and distribution workflows





Your work will help establish the stories and ideas people associate with BigGeo and the Spatial Cloud.
- Core Responsibilities

Brand Narrative and Storytelling

- Find compelling stories across BigGeo’s technology, customers, people, and industries.
- Translate complex ideas involving spatial data, infrastructure, and AI into clear, memorable narratives.
- Shape BigGeo’s voice, point of view, and the larger conversations we want to own.
- Ensure storytelling consistently reinforces BigGeo’s position as the Spatial Cloud.

Content Strategy and Editorial Direction
- Own content strategy across campaigns, web, social, thought leadership, customer storytelling, and organic discovery.
- Set editorial priorities around the audiences, ideas, and conversations that matter most.
- Connect company priorities with timely market opportunities.
- Determine the right formats and channels for each story.
- Focus the content program on quality, relevance, and impact rather than volume.

Thought Leadership

- Build BigGeo and its executives into recognized voices across spatial intelligence, AI, infrastructure, and relevant industries.
- Identify conversations where BigGeo has a distinctive and credible point of view.
- Develop articles, social content, presentations, commentary, and contributed content.
- Turn executive and technical expertise into compelling external narratives.

AI Visibility and Generative Engine Optimization
- Develop BigGeo’s approach to visibility across AI-powered discovery.
- Monitor how BigGeo, the Spatial Cloud, and relevant concepts are represented across ChatGPT, Claude, Gemini, Perplexity, and emerging AI environments.
- Experiment with content, sources, distribution, and digital signals that improve discoverability and accurate representation.
- Connect AI visibility with organic search, content, PR, and brand strategy.

Social and Audience Development

- Build a distinctive social presence for BigGeo rather than simply distributing existing content.
- Experiment with formats, narratives, and creative approaches that increase meaningful reach and engagement.
- Identify relevant conversations and develop timely BigGeo perspectives.
- Use audience and performance signals to continuously improve strategy.

PR and Communications

- Identify media, industry, launch, and cultural moments where BigGeo should have a voice.
- Develop stories and angles that connect BigGeo to broader conversations.
- Support announcements, product launches, and major milestones.
- Identify opportunities for commentary, interviews, contributed perspectives, and industry participation.

Customer Storytelling

- Find stories that demonstrate how customers and partners use BigGeo to solve meaningful real-world problems.
- Turn technical implementations and outcomes into accessible narratives.
- Develop customer stories, use cases, interviews, and supporting content.
- Connect individual outcomes to the broader value of the Spatial Cloud.

AI-First Content Operations and Experimentation
- Use AI throughout research, ideation, synthesis, drafting, editing, repurposing, analysis, and distribution.




- Build repeatable AI workflows that improve content quality and production speed.
- Experiment with emerging AI tools and determine where they meaningfully improve marketing.
- Maintain human editorial judgment, accuracy, originality, and brand consistency.

Measurement and Optimization

- Define and track awareness, content performance, social reach, share of voice, organic discovery, AI visibility, and contribution to growth.
- Identify the narratives, topics, channels, and formats producing meaningful audience response.
- Use evidence to determine what BigGeo should expand, change, test, or stop.
- Connect content activity to brand and business outcomes rather than production volume.

- Technology and Tools The AI Content Marketing Lead will work across modern content, analytics, search, social, communications, and AI environments, including:

- Generative AI assistants and research systems
- ChatGPT, Claude, Gemini, Perplexity, and emerging AI discovery environments
- AI-powered writing, analysis, and content tools
- Content management and publishing platforms
- Social publishing and analytics tools
- Search, SEO, and organic discovery platforms
- Generative engine optimization research and monitoring tools
- Marketing automation, web analytics, and attribution systems

Operational collaboration happens through Slack, Google Workspace, and Monday.

The AI landscape is changing quickly. Success depends less on expertise with one tool and more on your ability to test current systems, understand what is changing, and turn those changes into an advantage for BigGeo.

- Required Experience

- Demonstrated experience creating compelling stories, narratives, campaigns, or content around complex subjects
- Excellent writing, editing, interviewing, and storytelling skills
- Ability to translate sophisticated technology into clear, memorable ideas
- Experience with content strategy, editorial direction, brand narrative, communications, or thought leadership
- Strong understanding of brand awareness and audience development
- Experience creating content across multiple channels and formats
- Strong editorial judgment, accuracy, clarity, and attention to quality
- Ability to work directly with executives, technical experts, customers, and cross-functional teams
- Comfort using performance data to improve strategy
- High ownership and ability to create structure where the playbook is still being built
- Significant hands-on fluency with modern AI systems for research, ideation, creation, analysis, experimentation, or distribution
- Active curiosity about how AI is changing marketing, search, storytelling, discovery, and brand building

We are open to backgrounds in technology marketing, AI, journalism, brand, communications, social, editorial, creative, or other disciplines where finding and communicating strong ideas is central to the work.
- Preferred Experience

- Technology, SaaS, data, infrastructure, developer platform, or AI marketing
- Executive or company thought-leadership programs
- Brand narrative or technology category creation
- SEO, organic search, generative engine optimization, or AI discovery
- Social audience development
- PR or corporate communications
- Customer stories and case studies
- Working with technical founders, engineers, or product teams
- Analytics, share-of-voice, search, or brand measurement
- AI-powered content workflows and experimentation
- Spatial technology, location data, geospatial systems, or related industries

📌 AI Content Marketing Lead (Calgary)
🏢 BigGeo
📍 Calgary