Business Development Manager (Canada)

Business Development Manager (Canada)

12 Sep
|
Marr Media Group
|
Canada

12 Sep

Marr Media Group

Canada

Overview

Are you the kind of salesperson who doesn't wait for the phone to ring? Someone who builds pipeline from scratch, earns the trust of senior decision-makers, and closes deals because they actually understand what the client needs, not just what they're selling?

We're looking for a Business Development Manager who's an equal parts relationship builder and relentless hunter. Someone who can hold their own in a room full of CMOs, VPs, and founders and then follow through with the kind of strategic thinking that makes clients say yes, and stay.

This Role Is Not For You If…

- You need leads handed to you on a silver platter.
- You prefer managing accounts over opening new ones.
- You struggle to speak to strategy, not just services.
- You wait for direction instead of creating it.
- You're looking for a slow, low-urgency environment.
- You want a quota you can coast on.

Our Promise

Marr Media Group has one promise: Meaningful Growth with Great People. We promise this to both our clients and our team. We are not interested in stagnancy, and we're not interested in growth at any cost. It must be meaningful, and we only want to do it with the best people.

Our Niche

Building social communities that convert for standout product brands. For over 10 years, we've helped brands achieve world domination on social media growing followers, subscribers, and sales through organic, paid, influencer, and community-driven strategy.

The Role & Relationships

We're hiring a Business Development Manager to own and grow the agency's new business pipeline. This is an outside sales role where you'll be responsible for prospecting, building relationships, and closing new client contracts across MMG's full suite of social media marketing services.

You'll report directly to the Director of Sales & Marketing and work closely with the Marketing Manager on MQL generation. You'll inherit some existing pipeline, but make no mistake this role is for a hunter who knows how to build from the ground up.

You'll be selling into senior decision-makers CMOs, VPs of Marketing, Directors, and Founders at product and consumer brands across North America. You know how to get in the room, and more importantly, how to stay there.

Key Responsibilities

Pipeline & Prospecting

- Proactively identify, research, and outreach to prospective clients that fit MMG's ideal customer profile
- Build and manage a healthy, active pipeline through outbound prospecting, networking, referrals, and marketing-generated leads
- Collaborate with the Marketing Manager on MQL generation and lead qualification




- Maintain accurate pipeline data and activity tracking within the CRM (Pipedrive)

Sales Process & Closing
- Own the full sales cycle from first touch to signed contract
- Conduct discovery calls and needs assessments to understand a prospect's goals, challenges, and current marketing approach
- Develop and deliver compelling, tailored proposals and presentations
- Negotiate and close service agreements with a focus on long-term client fit
- Target: 20–30 new client acquisitions per year

Relationship Building

- Build and leverage a network of marketing leaders and brand decision-makers, particularly in CPG and consumer goods
- Represent MMG at industry events, conferences, and activations as needed
- Position yourself and MMG as a trusted strategic partner not just a vendor

Sales Enablement & Collaboration
- Work with leadership to refine MMG's sales narrative, pitch materials, and service positioning
- Provide market feedback to inform service offerings and go-to-market strategy
- Participate in EOS Rocks and contribute to company growth within the EOS system
- Attend internal meetings (weekly, quarterly, annually) and contribute to team rhythm

Key Measurables

This role is accountable to the following EOS scorecard metrics, reviewed weekly:

- Sales Qualified Leads (SQLs) Generated: ≥ agreed quarterly target
- Proposals Sent: ≥ agreed quarterly target
- New Clients Closed: on track to hit 20-30 annually

What We're Looking For

Experience

- 3 - 5 years of experience in B2B sales or business development
- Agency-side or SaaS sales experience is required - you know how to sell a service, not just a product
- Proven track record of building pipeline from scratch and consistently hitting new business targets
- Experience selling to senior-level buyers (CMOs, VPs, Directors, or Founders)
- Bonus: existing network or experience within CPG, consumer goods, or DTC brands

Skills & Strengths
- Solid consultative selling skills you ask the right questions, listen well, and tailor your approach
- Comfortable and confident presenting to and negotiating with senior decision-makers
- Solid understanding of social media marketing services (organic, paid, influencer, content, email, community)




- Highly organized with strong CRM hygiene and pipeline management habits
- Excellent written and verbal communication crisp, clear, and persuasive
- Self-directed and comfortable thriving in a fully remote environment
- Use of Agentic AI in the sales process

Nice to Have

- Familiarity with Pipedrive or similar CRM platforms
- Experience with outbound sales tools and sequencing platforms
- LinkedIn for B2B lead generation and social selling
- Existing relationships with marketing decision-makers in CPG or consumer brands

Our Values

At Marr Media Group, each one of us lives and breathes our values. We hire, review, and recognize our team based on them so it's important that you do too.

- #MakeShitHappen We don't simply wait for direction. We identify opportunities, step up, and take the initiative.
- #KeepItCreative We are relentlessly dreaming up current ideas and always looking for different and better ways to surprise, delight, and succeed.
- #CollaborateAndConnect We recognize that we all bring different skills and perspectives to the table, and take full advantage of that.
- #StayCurious We know better than to think we know it all. We always make learning, growing, testing, and trying part of the job.
- #WorkFreely We design our own optimal and flexible schedules to balance the needs of ourselves, our families, and our clients.
- #WeGiveADamn We care fiercely about the work we do, the team we work with, and our clients' success.

Compensation & Perks

OTE: $90,000 - $150,000 CAD at target (20–30 new clients per year)

- Full-time
- 100% Remote work from anywhere in Canada, although proximity to international airports considered an advantage for travel
- Meeting-free Fridays
- Unlimited paid vacation
- Dental and extended health benefits
- Technology expense account
- Occasional travel for team and/or industry events
- Meaningful growth with great people

Diversity, Equity, Inclusion & Accessibility

Marr Media Group is committed to diversity, equity, and inclusion. We welcome all applicants regardless of race, gender, orientation, sexual identity, economic class, ability, disability, age, religious beliefs or disbeliefs, or status. We believe that different backgrounds and multiple perspectives make up a great team, and we welcome you.

We actively work to create an environment where people from all backgrounds feel a genuine sense of belonging including welcoming and supporting individuals from BIPOC, LGBTQIA+, disabled, and historically underrepresented communities.

📌 Business Development Manager (Canada)
🏢 Marr Media Group
📍 Canada

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