Role Summary The Marketing Business Development Representative (BDR) plays a critical role in converting target accounts, winback opportunities, high-intent engagement, and ABM campaigns into qualified Sales Accepted Leads (SALs), meetings, and pipeline for the Sales organization.

This role sits within the Marketing team and acts as the bridge between Marketing campaigns and Sales execution by proactively developing opportunities before prospects raise their hand.

Unlike traditional inbound qualification roles, this position focuses on creating demand inside strategic accounts across an assigned vertical.

Key Responsibilities

Within assigned vertical

- Execute outreach into:
- Winback & competitive loss accounts
- High-intent digital engagement accounts
- SolidCAD owned / under-penetrated accounts
- ABM WIN / GROW / MOVE target lists
- Cold target personas in priority industries
- Develop new opportunities and create SALs (Sales Accepted Leads)
- Book qualified meetings for Sales
- Maintain accurate CRM tracking and lifecycle updates
- Share weekly account insights with VP Sales and Marketing
- Collaborate with Marketing on campaigns, messaging, and target lists
- Re-engage accounts if Sales SLA is missed

What Success Looks Like

- Consistent SAL creation from non-inbound sources
- Strong SAL → SQL → Opportunity conversion
- Meaningful pipeline generated for Sales teams
- Increased penetration in owned and target accounts
- Winback opportunities reopened
- Valuable account intelligence shared with Sales
- Provides actionable field insights that directly improve Marketing campaigns, messaging, and content strategy

Skills & Qualifications

Experience

- 2–5 years experience in a BDR, SDR, inside sales, or outbound prospecting role
- Experience working in coordination with Sales and Marketing teams
- Experience in B2B environments; AECO or Technology consulting is an asset




- Exposure to ABM campaigns, winback strategies, or target account engagement is an asset

Core Skills

- Strong outbound communication skills (phone, email, LinkedIn)
- Ability to start conversations with executive and technical personas
- Skilled at uncovering business challenges through discovery conversations
- Comfortable creating interest where no action has yet occurred
- Solid listening, questioning, and documentation skills
- Highly organized with disciplined CRM usage
- Comfortable working with data, lists, and engagement signals to prioritize outreach
- Self-motivated and comfortable working independently within a vertical

Behavioural Traits

- Curious and investigative mindset
- Persistent but professional
- Account-focused rather than volume-focused
- Collaborative with Sales and Marketing
- Metrics-driven and motivated by pipeline impact
- Confident speaking with senior professionals
- Adaptable and open to testing new approaches

Technical Proficiency

- Proficiency with CRM systems and sales engagement tools is required
- Will be required to quickly learn and effectively use:
- HubSpot for lifecycle tracking, lead management, and SAL creation
- Apollo.io for client intel, email sequences, call-logging and data capture
- Salesforce for opportunity visibility and Sales alignment
- ZoomInfo for account research, contact discovery, and targeting
- Gong for call recording, coaching and learning.
- Familiarity with LinkedIn Sales Navigator, email outreach tools and other AI tools for prospecting
- Ability to interpret marketing engagement signals (website, content, events, ads) to prioritize outreach
- Comfortable using reporting dashboards and tracking performance metrics across systems

Reporting Structure

- Reports to: Director of Marketing
- Works closely with: VP Sales, Sales Directors, Sales Managers, Account Executives, and Account Managers within assigned vertical

📌 Business Development Representative – AECO (Ontario)
🏢 SolidCAD
📍 Ontario