About Retrokid

Retrokid creates officially licensed apparel, collectibles, and experiences inspired by the cartoons, TV shows, toys, games, and pop culture moments that defined our childhoods.

From limited-edition product drops to collaborations with some of entertainment's most beloved brands, we're in the business of creating products that spark nostalgia and help people reconnect with the moments they grew up with.

As we continue to grow, we're looking for a highly creative Content Creator & Brand Storyteller to help bring the Retrokid brand to life through photography, videography, design, social media, and compelling storytelling.

About The Role

This is a hands-on creative role for someone who loves creating content, telling stories, building communities, and growing brands.

You'll work closely with our creative, marketing, product, and operations teams to create, publish, and optimize content that supports product launches, social media growth, paid advertising, email marketing, brand partnerships, events, and community engagement.

One day you may be photographing a new collection, the next editing TikToks, designing campaign assets, planning content for an upcoming launch, or documenting the excitement surrounding a major drop. We're looking for someone who can combine strong creative instincts with excellent execution while helping shape the future of one of Canada's fastest-growing nostalgia and pop culture brands. This role is ideal for someone who is equal parts creator, designer, and social media strategist.

Responsibilities

Content Creation & Design

- Shoot and edit video content for social media, paid advertising, product launches, and brand storytelling
- Capture product photography and lifestyle imagery for apparel, accessories, collectibles, and limited-edition releases
- Create short-form content for Instagram, TikTok, YouTube Shorts, and emerging platforms
- Edit reels, launch videos, promotional assets, paid ad creative, and marketing campaigns
- Design creative assets including social graphics, email graphics, website banners, presentations, and digital marketing materials
- Create engaging behind-the-scenes content showcasing products, company culture, creative processes, events, and launches




- Support product launches and licensed brand collaborations through creative content development
- Help maintain and evolve the visual identity of the Retrokid brand
- Organize and manage photo, video, and creative assets
- Help document the growth of the company and tell the story behind the brand

Social Media & Strategy

- Lead planning, scheduling, and publishing content across Instagram, TikTok, Facebook, YouTube, and emerging platforms
- Help manage Retrokid's content calendar and support major launch campaigns
- Collaborate with the marketing team to develop creative content strategies that support brand awareness, community engagement, and revenue goals
- Monitor content performance and provide recommendations based on engagement metrics, audience behaviour, and platform trends
- Identify opportunities to capitalize on trends, nostalgic moments, cultural conversations, and viral content formats
- Stay current on social media trends, content formats, editing styles, platform updates, and emerging channels

Collaboration

- Collaborate with creative, marketing, sales, product, and operations teams on campaigns and content ideas
- Participate in brainstorming sessions and contribute fresh creative concepts
- Support key company initiatives through content, storytelling, and campaign execution

Qualifications

- 2+ years of experience in content creation, videography, photography, graphic design, creative production, marketing, social media, or a related field
- Strong video editing skills using Premiere Pro, CapCut, Final Cut Pro, DaVinci Resolve, or similar software
- Proficiency in Adobe Creative Suite, especially Photoshop and Illustrator
- Ability to independently shoot both photo and video content
- Strong understanding of social-first content and modern digital storytelling
- Understanding of lighting, framing, composition, and visual storytelling
- Experience creating content across multiple social media platforms
- Understanding of content strategy, audience engagement,



and social media best practices
- Ability to balance creative storytelling with performance-driven content goals
- Excellent creative instincts and attention to detail
- Strong communication and organizational skills
- Highly organized and comfortable managing multiple projects simultaneously
- Comfortable working in a fast-paced, entrepreneurial environment

Bonus Skills (Not Required)

- Copywriting, creative direction, or brand storytelling experience
- Experience managing or growing brand social media accounts
- Experience with apparel, licensed merchandise, collectibles, toys, gaming, or consumer brands
- Strong product photography experience
- Experience with social media scheduling and management tools
- Drone photography or videography experience
- Understanding of marketing analytics and content performance metrics

Ideal Candidate The ideal person for this role is:

- Creative, proactive, and full of ideas
- A fast executor who can move quickly without sacrificing quality
- Comfortable wearing multiple hats and jumping between projects
- Someone with strong visual taste and storytelling instincts
- Equally interested in polished brand campaigns and authentic behind-the-scenes storytelling
- Passionate about social media and understanding what makes content perform
- Excited by both the creative and strategic side of content
- Passionate about pop culture, cartoons, toys, collectibles, and nostalgia
- Excited to help build one of Canada's most recognizable nostalgia and pop culture brands

Why Retrokid?

- Work on officially licensed collections featuring some of the most iconic brands in entertainment
- Help shape the future of one of Canada's fastest-growing nostalgia brands
- Opportunity to work on launches, campaigns, and products seen by hundreds of thousands of fans
- Creative, team-oriented, and entrepreneurial team environment
- Work on products inspired by the shows, games, toys, and characters that defined generations
- Employee discounts on all Retrokid products
- Paid vacation and time off
- Competitive benefits package
- Career growth opportunities as the company continues to expand

This is a hybrid position, 3 days a week in office at our location in Pickering, Ontario.

📌 Content Creator & Brand Storyteller (Toronto)
🏢 Retrokid
📍 Toronto