Marketing and Content Specialist

OsteoAlign Performance — Aurora, Ontario

Type: Full-time transitioning to part-time Location: Aurora, ON — on-site required Start: Immediate

This is a build-from-scratch execution role with a hard deadline. Our facility opens October 5. There is no existing marketing infrastructure, no content library, and no brand presence yet. If you need systems handed to you this is not the right fit. If you want to own something from day one and see the direct result of your work, keep reading.

About OsteoAlign Performance

OsteoAlign Performance is a high performance athletic training facility opening October 5, 2026 inside a 17,000 square foot baseball complex in Aurora, Ontario. The facility is connected to OsteoAlign, an established multidisciplinary health clinic in Aurora, and brings together professional sport-level testing technology, individualized strength and conditioning coaching, nutrition support, mental performance programming, and a direct clinical pathway under one roof.

We are targeting youth hockey and baseball athletes and their families in Aurora and York Region. Our coach starts September 21. The program, the technology, and the team are in place. What needs to be built is the marketing infrastructure that fills it.

The Immediate Goal

We are launching with 32 founding athlete spots in our High Performance program. Each spot is a $500 per month ongoing membership that includes two coached one-hour sessions per week, one open gym session per week, VALD performance assessment and tracking, individualized programming, monthly progress reports, and access to nutrition and mental performance webinars. The 32 spots represent our financial break even.

Filling them before October 5 is the first and most important job this role exists to do.

What You Will Build

Before October 5





- OsteoAlign Performance Lab website — conversion focused with a transparent call to action built around the founding athlete campaign CRM setup — we use Noterro for practice management but have no lead management system. Building one that can hold and track non-patient leads is a first priority before any ads run Founding athlete campaign — 32 spots framing, free VALD performance assessment as the entry mechanism, targeting hockey and baseball families in Aurora and York Region 4 test ads on Meta — you write the brief, direct the content shoot with our coach and clinical team on camera, edit, and launch on a defined small budget Social media content calendar — scheduled and ready from opening day Community outreach strategy — we have direct access to athlete families already inside the Rise City complex and need a plan to activate that alongside paid acquisition

Ongoing after launch
- Analyze ad performance — kill what is not working, scale what is Manage all paid campaigns across Meta and Google with weekly reporting on leads, cost per lead, and conversions Continue content production — directing, shooting, and editing short form video with our team on camera Build and maintain a simple analytics dashboard so performance is visible without asking Extend marketing support to the OsteoAlign clinic and an additional product line as the business grows

What We Are Looking For




- Proven hands-on experience running paid social campaigns on Meta — you have managed real budgets and can show real results Comfortable directing and editing short form video content — you do not need to be a cinematographer but you can produce something polished with non-professional talent on camera Experience building websites on Squarespace, Webflow, Framer, or equivalent CRM setup and lead tracking experience — you know the difference between practice management software and a marketing CRM Analytics fluency — Meta Ads Manager, GA4, and the ability to build a clear performance dashboard CASL knowledge and compliance experience for email marketing in Canada Ability to work autonomously in a small business environment with no agency, no team, and no hand-holding Understanding of the youth sport family market in York Region — the Aurora hockey and baseball parent is a specific buyer and generic fitness marketing will not reach them

What We Are Not Looking For
- Someone who manages agencies or vendors rather than executing directly Someone who needs a large budget to generate results Someone who cannot commit to being on site in Aurora for content production Someone who needs a fully built strategy before they can start moving

The Role Structure Full time through the launch period to get the foundation built properly. Once the systems are running and the content production rhythm is established the role transitions to part-time or fractional. We are building for the long term and want someone who grows with the business.

The hire presents strategy and plans for our approval and executes with full autonomy within that direction. This is not a freelance-until-further-notice arrangement — we are looking for someone who wants to be part of what we are building.

To Apply

Send your resume with a brief note — one paragraph — on a campaign or project you built from scratch. Tell us what you spent, what you built, and what it produced. Applications without that context will not be reviewed.

Pay: $22.00-$30.00 per hour

Benefits

- Casual dress
- Flexible schedule
- On-site parking

Work Location: Hybrid remote in Aurora, ON L4G 3V6

📌 Digital Marketing and Content Specialist (Aurora)
🏢 OsteoAlign
📍 Aurora