Event Marketing Manager

- Company Overview

BigGeo is the Spatial Cloud.

We help companies manage and access the world’s spatial data.

Any size, any slice, any insight.

Delivered in seconds.

BigGeo is defining a new category of infrastructure for how organizations, systems, and AI work with real-world data.

Spatial data powers logistics, infrastructure, climate intelligence, financial systems, mobility, and AI applications. BigGeo is building the Spatial Cloud so organizations can work with this data through modern infrastructure designed for scale, speed, and real-world use.

Events give BigGeo an opportunity to bring the Spatial Cloud directly to the people, organizations, and industries that can build with it.

- Why BigGeo Exists and Why People Build Here

We don’t start by asking why you’d be a good fit for us. We start by being clear about what we’re building and why it matters.

BigGeo is building the Spatial Cloud, a foundational infrastructure for how spatial data is managed, accessed, and used in real time across systems, AI, and organizations.

Joining BigGeo means contributing to technology that is shaping a new category as it takes form. The team BigGeo team is AI-enabled, cross-functional, and highly collaborative. We value ownership, clarity, and leveraging AI tools to build incredible momentum. The work moves quickly, expectations are high, and impact is visible because what we build is used in real-world environments.

At BigGeo, you will:

- Contribute to systems that influence how spatial data is managed and applied
- Leverage cutting edge AI tools so that your work shows up in real, high-impact use cases
- Collaborate with a multidisciplinary team solving complex, meaningful problems
- Work in an environment where autonomy is trusted, results matter, and AI tools are harnessed to boost creativity, output, and results

If you want to do work with real-world impact and help build foundational technology that changes how organizations understand and use spatial intelligence, BigGeo is the place to build that future.
- Role Overview

BigGeo is seeking an Event Marketing Manager to turn events into a strategic, measurable marketing channel for the Spatial Cloud.

This role owns more than logistics. You will determine where BigGeo should show up, why we should be there, who we need to reach, and how each investment can generate awareness, qualified conversations, and business opportunities.

You will own the complete event journey—from evaluating opportunities and planning through execution, lead capture, follow-up, attribution, and performance analysis.

This is a high-ownership role for someone who combines strategic judgment with detailed execution and believes events should be managed as a measurable growth channel.

- What You Will Build and Own

- BigGeo’s event strategy and calendar
- Frameworks for evaluating conferences, sponsorships, and event investments
- End-to-end planning and execution for priority events
- Speaking and thought-leadership opportunities
- Event budgets, vendors, timelines, logistics, and deliverables
- Target audience and account strategies
- Pre-event marketing and meeting-generation programs
- Distinctive event experiences
- Lead capture and post-event follow-up
- Event attribution, ROI, and performance reporting
- Repeatable event playbooks and processes
- AI-enabled research, targeting, planning, communications, and reporting

- Core Responsibilities

Event Strategy and Investment





- Build and maintain BigGeo’s event strategy and calendar.
- Evaluate events based on audience relevance, strategic fit, commercial opportunity, category-building potential, cost, and expected outcomes.
- Define objectives and success criteria before investments are made.
- Recommend where BigGeo should participate, sponsor, speak, expand, test, or not invest.
- Improve event selection using performance data.

Event Planning and Execution

- Own priority events from planning through on-site execution and post-event completion.
- Manage budgets, vendors, sponsorship deliverables, timelines, logistics, registrations, and operational requirements.
- Coordinate internal teams around objectives, messaging, responsibilities, and deadlines.
- Anticipate risks and maintain a high standard for how BigGeo shows up.

Audience and Meeting Strategy

- Define target audiences and priority accounts with Sales and Marketing.
- Build pre-event programs that generate awareness, engagement, qualified meetings, and conversations.
- Ensure the BigGeo team arrives with a clear plan for who it wants to reach and why.

Speaking and Thought Leadership

- Identify conferences, panels, presentations, and other opportunities where BigGeo can contribute to important industry conversations.
- Coordinate submissions and supporting materials.
- Work with leadership, Marketing, Product, and technical experts to develop strong topics and narratives.
- Establish BigGeo and the Spatial Cloud within relevant technology, data, AI, and industry conversations.

Lead Management and Follow-Up
- Establish clear processes for capturing event interactions, leads, meetings, and account information.
- Coordinate timely follow-up with Sales and Marketing.
- Ensure event data supports attribution and performance analysis.
- Track progression from event engagement to qualified conversations and opportunities.

Measurement and Optimization

- Define meaningful performance measures based on each event’s purpose.
- Track investment, engagement, meetings, qualified conversations, opportunities, and other relevant outcomes.
- Build post-event reporting that shows what happened, what was learned, and whether the investment delivered value.
- Use performance and ROI data to recommend future investments.

AI-Enabled Event Operations
- Use AI to accelerate event discovery, research, and opportunity assessment.
- Apply AI to audience research, account targeting, planning, communications, and campaign development.
- Explore AI-assisted logistics, reporting, project management, and performance analysis.
- Use AI and historical performance data to improve future investment decisions.

- Technology and Tools

Relevant tools and environments may include:
- Event and conference management platforms
- CRM and marketing automation systems
- Campaign and email marketing platforms
- Lead capture and meeting scheduling tools
- Analytics, attribution, and reporting platforms
- Project and budget management tools
- Presentation and creative collaboration tools
- Modern AI assistants and research tools




- AI-supported targeting, communications, analysis, and reporting workflows

Operational collaboration happens through Slack, Google Workspace, and Monday.

The technology stack will evolve. What matters is your ability to build explicit processes, use data effectively, and adopt tools that improve execution and decision-making.

- Required Experience

- Experience planning and executing conferences, trade shows, sponsorships, experiential marketing, or comparable programs
- Strong project management and organizational skills
- Experience managing budgets, vendors, logistics, and external partners
- Commercial mindset and ability to connect event activity to measurable outcomes
- Ability to evaluate event opportunities strategically
- Experience working across Sales, Marketing, leadership, and other stakeholders
- Strong communication and stakeholder management
- Ability to move between strategic planning and hands-on execution
- Comfort with autonomy, changing priorities, and incomplete information
- Strong attention to detail and operational risk management
- Ability to use performance data to guide future event investment
- Practical fluency with modern AI tools for research, targeting, planning, communications, reporting, and optimization

- Preferred Experience

- B2B marketing
- Technology, SaaS, data, infrastructure, or developer-focused companies
- Enterprise sales or account-based event programs
- Pre-event campaigns and meeting-generation strategies
- Event attribution, pipeline measurement, or ROI analysis
- Speaking and thought-leadership programs
- Repeatable event playbooks and measurement frameworks
- Events across multiple industries, audiences, or markets
- AI, spatial technology, geospatial data, or emerging technology

Technology experience is helpful but not essential. Strong event judgment, execution, and the ability to connect investment to measurable outcomes matter more.
- How This Role Contributes to the Spatial Cloud

Defining the Spatial Cloud requires BigGeo to be present in the conversations, industries, and communities where the future of spatial data, infrastructure, and AI is being shaped.

The Event Marketing Manager determines where those opportunities exist and how BigGeo can make them count.

You will put BigGeo in front of the right audiences for clear strategic reasons, creating opportunities for people to encounter the Spatial Cloud, understand what it makes possible, and begin conversations that can lead to adoption, partnerships, and business opportunities.

Success means BigGeo is showing up at the right events, in front of the right people, for the right reasons.

- Work Environment and Collaboration

BigGeo operates in a collaborative startup environment where people are expected to take ownership, move quickly, communicate clearly, and contribute beyond narrow functional boundaries.

You will work closely with Marketing, Sales, Growth, Product, technical experts, and company leadership.

You will have significant ownership of event recommendations and execution, requiring comfort making decisions with incomplete information and moving between strategic planning and hands-on delivery.

Travel is an inherent part of supporting priority conferences, trade shows, and events.

AI is part of how BigGeo works. You will continually explore how modern AI systems can improve research, planning, targeting, communications, reporting, and decision-making.

📌 Event Marketing Manager (Calgary)
🏢 BigGeo
📍 Calgary