- Develop and execute field marketing and event programs, including conferences, trade shows, webinars, and customer events - Manage event logistics, sponsorships, vendors, budgets, promotional materials, and post-event follow-up - Develop marketing communications, content, presentations, sales collateral, newsletters, and social media - Manage digital marketing initiatives including website, email, social media, SEO/SEM, and digital campaigns - Build brand awareness and strengthen company positioning within target markets - Partner with Sales to support lead generation, customer engagement, and pipeline development - Leverage AI tools for content creation, market intelligence, personalization, campaign development, and marketing productivity - Track marketing performance, optimize campaigns using data, and demonstrate ROI - Ensure consistent brand messaging and visual identity across marketing activities - Work closely with Sales, Business Development, Product, and Executive Leadership Requirements - 10+ years of marketing experience, ideally in B2B technology, SaaS, deep tech, clean tech, or another complex technology environment - Proven ability to translate technologies into targeted marketing with well researched buying personas and ideal customer profiles - Demonstrated experience using AI tools and leveraging AI in the marketing pipeline - Extensive experience in field marketing, event management,



and digital marketing - Strong written and verbal communication skills with the ability to translate complex technology into compelling customer-focused messaging - Experience developing content and managing multiple marketing channels - Demonstrated ability to build brand awareness and support lead generation and sales objectives - Strong project management skills and ability to manage multiple priorities in a fast-paced environment - Entrepreneurial, creative, highly organized, and comfortable working independently - Curious and enthusiastic about AI and emerging marketing technologies - Bilingual English/French is highly desirable Core Competencies Demonstrates extensive experience in field marketing, event management, and digital marketing, with a strong focus on leveraging AI tools for content creation and campaign optimization. Proven ability to build brand awareness and support lead generation in B2B technology environments. Highest-signal resume keywords - Field Marketing - Event Management - Digital Marketing - AI Tools Utilization - B2B Technology Experience Hard Skills - Marketing Communications - Content Development - SEO/SEM - Campaign Development - Data Analysis - Budget Management - Lead Generation - Brand Awareness - Project Management - Customer Engagement Soft Skills - Solid Written Communication - Strong Verbal Communication - Organizational Skills - Creativity - Independence Industry Keywords - B2B - SaaS - Deep Tech - Clean Tech - Complex Technology Environment Tools & Technologies - AI Tools - Digital Campaigns - Social Media Platforms - Email Marketing - Web Analytics

📌 Field Marketing Manager (Ottawa)
🏢 Jobtailor
📍 Ottawa