Accenture Song accelerates growth and value for our clients through sustained customer relevance. technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise,we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. As the Martech AI Go-to-Market Lead , you will play a pivotal role in driving growth and demand for our AI and Martech services in the Canadian market.

Develop and execute innovative go-to-market strategies for Martech and AI-driven solutions across Accenture Song's practice and industry groups. Lead conversations with clients on adopting Adobe and Salesforce technologies to enhance their Martech capabilities. Originate, qualify, and help close new opportunities for Accenture Song's Martech and AI business, aligned to client priorities and business objectives.

Drive pipeline growth and revenue acceleration through strong market engagement and opportunity development. Collaborate with cross-functional teams to align sales strategies with solution development, ensuring tailored data and AI capabilities address client challenges related to customer growth and experience.



Drive strategic growth initiatives to expand Accenture Song's data and AI presence in the Canadian market by analyzing market trends and identifying opportunities for new solutions and differentiating capabilities.

Performance Monitoring: ~ Monitor and report on sales performance, providing actionable insights and recommendations to capture market share and enhance business development activities. 10+ years of progressive leadership experience in sales, go-to-market strategy, business development, or growth leadership, preferably within technology, digital, Martech, or AI-led organizations. ~8+ years leading Martech and AI-enabled solutioning, with a strong track record of shaping opportunities, driving growth, and delivering measurable business impact. ~5+ years success defining and executing go-to-market strategies, including market positioning, strategic account development, pipeline creation, and revenue acceleration. ~ Deep expertise in Adobe and Salesforce technology ecosystems, with the ability to advise clients on platform adoption, Martech transformation, and AI-enabled customer engagement strategies. ~ Solid analytical, strategic thinking, and problem-solving skills, with a data-driven approach to decision-making and opportunity shaping. ~ Bachelor's degree required.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, As required by local law, Accenture provides a reasonable range of compensation, based on full-time

📌 Go to Market Lead - Martech AI (Toronto)
🏢 Accenture
📍 Toronto