Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.

We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.

We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.

Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.

The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.

Overview

As Group Account Director, Social Media, you will lead strategic social media initiatives for key clients across Canada. Working across platforms such as Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, X, and emerging channels, you will oversee social planning, activation, client leadership, and team development. You will act as a trusted advisor to senior stakeholders, drive business growth through creative social strategies, and mentor a high-performing team while ensuring client and agency objectives are achieved.

Responsibilities

- Social Media Group Account Director with platforms like Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, X, and emerging social platforms.
- Manage multi-disciplinary team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
- Responsible for meeting client and agency KPI’s and development of business plans and social media strategies




- Work closely with agency Director and associate Directors and sometimes managers leads to ensure alignment with both agency and client priorities and social media direction
- Lead overall social media management strategies, negotiations and deal development on behalf of client
- Keep informed regarding media trends, technologies and new media opportunities
- Key lead on client integrations and special social media projects
- This will be a senior client facing role on a regular basis in both markets Montreal and Toronto
- Establish and grow a strong relationship with multiple senior client stakeholders through a demonstration of industry knowledge and of the application to business challenges and social media strategies to drive client business growth
- Educate clients and provide thought leadership on changing media, consumer and marketplace dynamics that impact strategic direction
- Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
- Acts as a positive role model through example, mentor and maximize team potential
- Work closely with their direct report to optimize any revenue opportunities within the agency at large
- Work closely with their direct report with relationship and stewardship of agency agreements

Qualifications:

- Minimum 10+ years media agency experience
- University or College degree/diploma in Media, Marketing, Business, Project Management or related field
- As this role will live between planning and buying, very strong internal relationship skills are required
- Experience in both planning and buying a key asset
- As the ‘quarterback’ of a social media activation team of experts,



a demonstrable depth of understanding of those platforms while supported by center of excellence teams within each discipline is required
- A strong understanding of role each channel plays in media mix, how it is traded and how it is measured within a client campaign
- Have, cultivate and maintain relationships with key social media partners
- Excellent client management, interaction and presentation skills required
- Demonstrated team leadership credentials
- Highly proficient with Microsoft Office Suite
- Frequent usage of AI in a day-to-day

Additional Information

Salary

Transparency matters to us. The salary range for this position is 110,000$ to 125,000$ per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence tools to support parts of our hiring process, such as reviewing applications or analysing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognised by people.

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.

Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.

📌 Group Account Director, Social Media (Toronto)
🏢 Spark Foundry Canada
📍 Toronto