Who you are

- 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands-on campaign execution
- A track record of owning GTM strategy and shipping the execution yourself

- Hands-on experience building campaigns in a marketing automation platform (Iterable or similar)

- Solid writing skills, with the ability to own brand voice and turn it into copy that ships

- Comfort self-serving in data: you can read a query or dashboard and use it to make decisions
- A founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading

What the job involves

- You own Product &
- Lifecycle Growth marketing for Everand and Fable, end to end

- Everand is our audiobook and ebook subscription product

- Fable is our book-tracking and discovery community

- Both are built for people who love books and reading

- You'll set the positioning, plan the launches, build and ship the campaigns yourself, and measure what they move

- This is a senior individual contributor role built for a self-starter who is energized by both the strategy and the build

- You'll go from a launch narrative one day to building the campaign in Iterable the next, and you'll go hands-on whenever that's the fastest path to impact

- Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage





- Lead go-to-market for new features and product updates, from concept through launch and adoption

- Build and ship the campaigns yourself across email, push, and in-app in Iterable, including audience segmentation and technical setup

- Partner with the dedicated lifecycle team to align launch moments with the always-on program, and own member and brand communications across those moments

- Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice

- Define the metrics, set targets, instrument tracking before launch, and report on impact

- Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook

- Contribute to growth across the funnel, partnering with Product and Brand

Benefits

- Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

- 12 weeks paid parental leave

- Short-term/long-term disability plans

- 401k/RSP matching

- Tuition Reimbursement
- Learning &
- Development programs

- Quarterly stipend for Wellness, Connectivity &

- Comfort

- Mental Health support & resources

- Free subscription to Scribd + gift memberships for friends & family

- Referral Bonuses

- Book Benefit

- Sabbaticals

- Company wide events

- Team engagement budgets
- Vacation &

- Personal Days

- Paid Holidays (+ winter break)

- Flexible Sick Time

- Volunteer Day
- Company-wide Diversity, Equity, &

- Inclusion programs

📌 Lead Product & Lifecycle Growth Marketer (Toronto)
🏢 Scribd
📍 Toronto