SAXX Underwear Co. is seeking a Manager, Lifecycle Marketing to lead the customer journey from acquisition to retention, based at our Vancouver office.
You will own email/SMS strategy, loyalty programs, and cross-functional collaboration with eCommerce, brand, and operations to drive growth and retention. You will manage segmentation, automation overhauls, and retention tracking, working with the Digital Marketing and DTC teams to optimize lifecycle programs and ensure a cohesive customer