Job Type: Temporary ContractWork Model: HybridReference code: 134946Primary Location: Toronto, ONAll Available Locations: Toronto, ON

Our Purpose

At Deloitte, our Purpose is to make an impact that matters. We exist to inspire and help our people, organizations, communities, and countries to thrive by building a better future. Our work underpins a prosperous society where people can find meaning and opportunity.

It builds consumer and business confidence, empowers organizations to find imaginative ways of deploying capital, enables fair, trusted, and functioning social and economic institutions, and allows our friends, families, and communities to enjoy the quality of life that comes with a sustainable future. And as the largest 100% Canadian-owned and operated professional services firm in our country, we are proud to work alongside our clients to make a positive impact for all Canadians.

By living our Purpose, we will make an impact that matters.

- Have many careers in one Firm.
- Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
- Learn from deep subject matter experts through mentoring and on the job coaching

-- Shape the future of Deloitte Canada's media investments by leading innovative paid media, OOH, and DOOH strategies that drive measurable business impact

What will your typical day look like?

Deloitte Canada is seeking a strategic and forward-thinking Manager, Paid Media Strategy for a 20-month contract. This role will serve as the strategic lead for Deloitte Canada's paid media ecosystem, guiding media investment decisions across campaigns, business priorities and regions, with a particular focus on OOH, DOOH, and emerging media channels.

The successful candidate will drive media effectiveness through strategic planning, governance, stakeholder engagement, vendor partnerships, and performance measurement while ensuring investments align with business objectives and growth priorities.

As a Manager, you will:

- Act as the strategic lead for Deloitte Canada's paid media ecosystem, ensuring alignment across campaigns, business priorities, and regions.
- Develop integrated paid media strategies across traditional, digital, OOH, DOOH, and emerging media channels.
- Provide strategic oversight of media investments, including channel selection, budget allocation, audience planning, campaign flighting, and performance measurement.
- Partner with Integrated Marketing teams and business stakeholders to develop media recommendations aligned with growth priorities.
- Present media strategies and investment recommendations to senior stakeholders.
- Lead the evaluation, planning, and optimization of OOH and DOOH opportunities across Canadian markets.
- Manage strategic relationships with agencies, media owners, publishers, platforms, and vendors.
- Develop and maintain media governance frameworks, planning guidelines, playbooks, and best practices.
- Partner with analytics teams to establish measurement frameworks and optimization opportunities.
- Explore emerging media opportunities, pilots, and partnerships.





About The Team The Media & Marketing Strategy team is responsible for Deloitte Canada's paid media planning, investment strategy, and media partnerships. This role leads a team of three direct reports and collaborates closely with cross-functional marketing, analytics, agency, and business stakeholders to drive impactful media initiatives, including OOH, DOOH, digital, and emerging media channels. Enough About Us, Let’s Talk About You

You are someone with these required skills, experiences & qualifications:

- 5+ years of experience in media strategy, paid media planning, OOH/DOOH media, integrated marketing, or a related field.
- Experience developing media strategies within complex organizations, enterprise brands, agencies, or B2B environments.
- Experience managing paid media investments, budget allocation strategies, and governance frameworks.
- Experience partnering with senior stakeholders to align investments with business priorities.
- Experience managing agency, vendor, publisher, or media-owner relationships.
- Strong understanding of OOH, DOOH, digital media, audience planning, and the Canadian media landscape.
- Strong communication, presentation, and stakeholder management skills.
- People leadership or coaching experience is an asset.

It would be great for you to have some of these nice to have’s as well:
- Experience in B2B, professional services, or complex matrix organizations.
- Experience working with Canadian OOH and DOOH media networks and vendors.
- Familiarity with LinkedIn, Google, YouTube, programmatic advertising, paid social, publisher-direct partnerships, and emerging media platforms.
- Experience developing media governance models, planning frameworks, testing programs, or campaign playbooks.

Total Rewards The salary range for this position is $85,000 - $156,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver. Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days),



flexible work arrangements and a hybrid work structure.

Our promise to our people: Deloitte is where potential comes to life.

Be yourself, and more.

We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.

You Shape How We Make Impact.

Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.

Be the leader you want to be

Some guide teams, some change culture, some build essential expertise.

We offer opportunities and experiences that support your continuing growth as a leader.

Have as many careers as you want.

We are uniquely able to offer you recent challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.

The next step is yours

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan, Reconciliation Action Plan and the BlackNorth Initiative.

We encourage you to connect with us at [email protected] if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or [email protected] for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).

When you apply, we will review your application using Deloitte's Global Talent Standards to ensure a consistent recruitment experience. Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI responsibly.

Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty.

We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.

📌 Manager, Media Strategy (20 Months Contract) (Toronto)
🏢 Deloitte
📍 Toronto