Marketing Manager

- Location: Toronto (Hybrid)
- Employment Type: Full-Time

About BorderPass

BorderPass is transforming the immigration experience through technology, legal expertise, and AI. We help international students, foreign workers, employers, and educational institutions navigate complex immigration processes with confidence. Our platform combines proprietary software, artificial intelligence, and in-house legal services to deliver better outcomes at scale.

We’re one of the fastest growing companies in North America, and are looking for a Marketing Manager who can help us execute, optimize, and scale our marketing efforts across multiple audiences and channels.

The Role

We are looking for a highly capable and execution-oriented Marketing Manager to join our team. This role is ideal for someone who enjoys both strategy and hands-on execution, and who is excited about using AI and automation to build modern marketing systems.

You will be responsible for planning, launching, and optimizing campaigns that drive awareness, engagement, and growth across consumer, employer, and institutional audiences. You’ll work closely with product, sales, operations, and leadership to ensure our messaging is clear, consistent, and effective.

This is a role for someone who loves building, testing, improving, and finding better ways to get work done.

What You’ll Do

- Own campaigns end to end, from concept through launch, optimization, and reporting, across paid media, SEO/AEO, email, SMS, and any channel where the audience actually is.
- Run go-to-market for new products, features, and market launches: positioning, messaging, channel plan, launch assets, and the honest post-launch read on what worked.
- Drive growth across three distinct audiences: B2C, B2B, and B2B2C; each with its own buyer, funnel, and proof points,



informed by real market and competitive research.
- Write the things that carry weight: landing pages, lifecycle email, ad copy, media releases, sales enablement, web content.
- Build and run AI-assisted workflows that compound, so output scales with how you work rather than how many hours you put in.
- Turn performance data into decisions, with a clear point of view on what to scale and what to drop, and partner with sales, product engineering, and CS to ship on time.

What We’re Looking For

- 3+ years of experience in marketing, growth, communications, content, or a related field
- Exceptional written and verbal communication skills
- Strong copywriting and storytelling abilities
- Experience executing multi-channel marketing campaigns
- Analytical mindset with the ability to interpret performance data and translate insights into action
- Comfort working independently in a fast-paced startup environment
- Curiosity about AI, automation, and emerging marketing technologies
- Strong organizational and project management skills

What Will Make You Stand Out

- Experience using AI tools to improve marketing workflows and productivity
- Experience in SaaS, technology, education, immigration, legal services, or marketplace businesses
- Experience managing paid media campaigns
- Experience creating content across multiple formats, including video and social media
- Familiarity with conversion rate optimization and growth experimentation

Why Join BorderPass

- Work directly with experienced operators building a category-defining company
- Meaningful ownership and autonomy from day one
- Opportunity to shape the future of global mobility services
- High-growth workplace with significant opportunities for learning and advancement
- Competitive compensation and equity participation opportunities

📌 Marketing Manager (Toronto)
🏢 BorderPass
📍 Toronto