Job Summary:

Windward Software is hiring a Marketing Specialist on a fixed-term basis to cover a team member's leave of absence. In this hands-on role you'll own day-to-day execution across B2B content, competitive research, campaign delivery, and website publishing using HubSpot, Adobe Creative Suite, and AI-assisted marketing tools. The term runs approximately 3–4 months, ending shortly after the returning team member is back and handover is complete.

Ideal for an early-career marketer with 1–2 years of experience who wants real ownership on a small, quick-moving team.:

Marketing Specialist (Fixed Term — Leave Coverage)

Company: Windward Software

Location: Remote (North America preferred)

Term: Fixed term, approximately 3–4 months

About the Role

Windward Software is seeking a motivated, detail-oriented Marketing Specialist to join our Marketing team on a fixed-term basis.

This role exists to cover a team member's leave of absence. It runs approximately 3–4 months, including a handover period after they return, so the work you do carries forward cleanly. We're upfront about this so you know exactly what you're signing up for.

You'll own a real portfolio of work from day one — content, competitive intelligence, campaign execution, and web publishing — rather than assisting from the sidelines. It suits someone who is comfortable working independently, learns tools quickly, and wants meaningful scope on a small team where your work ships.

Key Responsibilities

Market & Competitive Research

- Own market research that informs marketing initiatives and campaigns
- Build and maintain competitive pricing analysis




- Track and report on competitor social media presence, including:
- Post types and content themes
- Media formats used (video, graphics, text)
- Engagement levels and follower growth

- Maintain competitive feature comparisons and keep them current

Content Creation

- Write and produce:
- Blog posts
- Targeted email content
- Social media posts

- Develop marketing collateral, including:

- One-pagers
- Campaign assets
- Sales enablement materials

Campaign Execution & Reporting

- Build and deploy marketing emails and campaign assets in HubSpot
- Set up campaign tracking, lists, and segmentation
- Monitor campaign performance and report on key metrics (opens, clicks, conversions, traffic)
- Surface findings and recommend adjustments based on what the data shows

Content Publishing & Design

- Design content layouts using Canva or Adobe Creative Suite
- Perform light video editing using Adobe Express, Premiere, or equivalent
- Publish approved content to the website, including:
- Page template setup
- Text formatting in the HubSpot editor
- Adding CTAs, forms, images, and SEO metadata

- Manage content through review and approval workflows

Events & Marketing Operations

- Provide marketing support for events and tradeshows as needed
- Run data integrity audits and data scrubbing within marketing systems





Qualifications & Skills

- Approximately 1–2 years of marketing experience (co-op, internship, agency, or in-house all count)
- Strong writing skills — able to conceive, draft, proofread, and edit content efficiently
- Ability to produce content that requires little or no editing
- Excellent attention to detail and strong grammar
- Working understanding of SEO principles
- Working understanding of web image formats and optimization
- Strong organizational skills with the ability to manage multiple projects and deadlines
- Comfortable working independently while collaborating within a team
- Experience routing work for feedback and approvals
- Ability to ramp quickly and take ownership with limited hand-holding
- B2B writing experience is an asset, but not required
- Interest in software, technology, or digital marketing is a plus

Technical Requirements

Experience or familiarity with:

- HubSpot (CMS and Marketing Hub) — preferred
- Canva or Adobe Creative Suite
- AI-assisted marketing or content tools

Basic understanding of:
- Image editing and optimization tools
- Content management systems

Why This Role

- Real ownership across content, campaigns, and research on a small, fast-moving marketing team
- Hands-on experience with a modern B2B marketing stack — HubSpot, Adobe, and AI-assisted tooling
- Work that ships, with visible impact on live campaigns and the website
- A clearly defined term with a structured handover, so you finish with a complete body of work

Worker Type: Temporary (Fixed Term)Number of Openings Available:

1

📌 Marketing Specialist (Canada)
🏢 Windward Software
📍 Canada