National Manager, World Financial Group (WFG)

Location: Remote - Toronto, Edmonton, Calgary or Vancouver area The total target compensation (TTC) range, including salary and target bonus, is $130,000 - $180,000. This TTC range is applicable to permanent roles only. The actual base salary offered within this range will be determined by the successful candidate’s skills and experience, as well as internal equity.

Empire Life is looking to hire a National Manager, World Financial Group (WFG) to join our Retail Distribution team! We are actively seeking candidates to fill a current, open position.

The National Manager, World Financial Group (WFG) leads, manages, and coaches a team of Account Executives and Retail Sales Associates to execute effective territory sales plans and ensure the maximization of sales and persistency within the defined account of World Financial Group. The incumbent is guided by defined goals and objectives, reporting to the Director, National Partnerships.

Why pursue this opportunity

Our mission - provide expertise and intelligent solutions to help Canadians navigate life with confidence.

Play an integral role - this is an opportunity that allows for you to grow your skills, while directly contributing to the business unit you are a part of.

The opportunity - collaborate with cross-functional teams and work on a variety of projects that will keep you engaged and continuously learning.

What you’ll be working on

Territory and Sales Development

- Achieve sales targets and persistency for insurance and investment products, direct team expansion into new markets, and maximize cross-channel referral opportunities.
- Represent Empire Life at key World Financial Group (WFG) and industry events to support the frontline team and promote brand credibility.

Leadership and Coaching

- Lead through an accountable culture, conducting regular team calls, performance reviews, and career development planning in collaboration with the Director, National Partnerships.
- Participate in recruiting top-tier sales professionals for the WFG channel.

Partner Engagement and Market Intelligence

- Build and maintain long-term relationships with WFG hierarchies using a consultative approach to increase sales, uncover business opportunities,



and align with Empire Life’s vision.
- Gather competitor and market intelligence from the team to inform product development and marketing strategy.

Operational and Compliance Oversight

- Ensure adherence to compliance guidelines and contribute to the management of expense and promotional budgets.

What we’re looking for you to have

- Bachelor’s degree in business, Commerce, Finance, Marketing, or a related field.
- LLQP License required; CFP, CLU, or CSC preferred.
- 5+ years of face-to-face sales; and relationship management experience in the insurance/financial services industry.
- In-depth knowledge of World Financial Group (WFG).
- Understanding of regulatory and compliance issues in the insurance / financial services industry.
- Well-developed relationship management; team management skills
- Valuable communication ability; including negotiation, conflict resolution, and presentations
- Exceptional time, project and multi-tasking management skills to meet demanding priorities and timelines.
- Proficiency with MS Office, CRM, digital technology, and AI systems.
- Bilingualism (French and English) would be an asset.
- Working knowledge of Empire Life’s products would be an asset.
- If you are applying for a position which is open to applicants across Canada, unless otherwise indicated in the position, language proficiency in English is required for communicating with customers, advisors, or employees across Canada.
- Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.

Working Conditions

- Requirement for occasional overtime or after-hours support for partner meetings or events; some evenings and weekends.
- Regular travel to regional offices, client sites, industry events, which may include overnight stays and out-of-province/-country locations.





Beyond the salary For permanent full-time positions, Empire Life offers a comprehensive total rewards package that includes:

- Hybrid work model
- Competitive salaries with annual pay increases
- Annual bonus program, which recognizes both strong company performance and individual contributions, for non sales positions
- Access to learning & development programs, and education/tuition reimbursement (role dependent), to support your professional growth and career advancement.
- Competitive uncapped commission, for sales positions
- A comprehensive employer-funded benefits package starting from day one of employment, that includes life insurance, health and dental and a generous health account
- Flexible work arrangements and an annual allotment of personal health days.
- Four weeks annual vacation from hire date
- A defined contribution pension plan with generous employer matching
- Top up programs for parental leave and compassionate leave
- Employer-sponsored wellness and recognition programs
- A cash employee referral program

To learn more about working at Empire Life, visit https://www.empire.ca/workatempire.

Get to know us

Empire life is proud to be an equal opportunity employer. We celebrate diversity, are committed to creating an inclusive environment, and welcome everyone to participate in our application process.

We encourage those of all backgrounds and experiences to apply, even if you don't believe you meet each unique qualification outlined. Applicants will receive equal consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Empire Life is proud to be an equal opportunity employer, dedicated to building an inclusive and barrier-free workplace. We welcome applications from people with disabilities and are committed to providing accommodations at any stage of the recruitment process. If you require a specific adjustment to help you present your best self, please let us know—we are happy to work with you.

If you need this job posting in an alternative format or have any accessibility questions, please contact [email protected].

📌 National Manager, World Financial Group (WFG) (Ontario)
🏢 Empire Life
📍 Ontario