Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

The Product

Director - Marketing will define the game’s positioning and articulate it into a communications & marketing plan and a communication strategy. As part of the game core team, the marketing product director is responsible to shape and enrich the definition and the appeal of the product to ensure its marketability and ensure it matches players’ needs and stands out on the market. Channel the creative vision of the product to maximize its marketability potential.

Orchestrate the communication strategy until the announcement and anticipate go-to-market needs: define the marketability pillars (key themes, key messages, tone) and co-define marketing assets with Publishing teams. Contribute to defining the assets required for the overall campaign in collaboration with Publishing teams Post-announcement, support the execution of the communication campaign: review and provide feedback on assets, guide choices based on product knowledge, and support agencies in asset execution.



With the support of User Research and Market Data teams, bring a 360° understanding and knowledge of the audience and market to the core team.

Secure, harmonize, and analyze the data and surveys necessary to prioritize and leverage audience and market insights. Drive the formalization of all elements constituting the product (game bible, style guides, 360° vision).

Content

Consistency and Differentiation Ensure game content aligns with the product positioning. Help prioritize features and guide production teams with benchmarks and industry trends. For a stand‑alone product, produce foundational brand work to define the product’s scope.

Relevant university degree or technical training. Minimum 7-10 years’ experience in marketing for game production in a specific work unit or other relevant experience. Previous experience on multiplayer and live-service games is a plus.

Ability to work effectively on concurrent projects (multitasking). Client and customer service focus. Extensive knowledge of the video game market and industry. Ability to incorporate a creative vision into marketing product development, considering market trends and players expectations Ability to take into account several data sources #

📌 Product Manager gaming (F/H) (Montreal)
🏢 Ubisoft Entertainment
📍 Montreal