Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

As Regional Sales Executive, you will own the day-to-day sales relationship with a blended portfolio of national and key regional retail accounts operating out of the West region, including Garage and Outdoors retail and distributor partners across Western Canada. Reporting to the Director, National Retail Sales Canada, you will be responsible for growing distribution, driving revenue within existing accounts, and representing NewAge Products to buyers and partners on the ground across British Columbia, Alberta, Saskatchewan, and Manitoba. This is a combined-category, territory-based role: you will carry both Garage and Outdoors lines across your full geography.

KEY RESPONSIBILITIES:

Territory & Account Management

- Serve as the primary point of contact for Garage and Outdoors retail and distributor accounts within the assigned territory.
- Grow revenue within existing accounts through category reviews,



promotional planning, and program execution.
- Identify and pursue new points of distribution with retailers and distributors not currently carrying NewAge products.
- Maintain account plans and territory coverage schedules to ensure consistent buyer engagement.
- Maintain equal focus and accountability across the Garage and Outdoors categories, ensuring both receive the strategic attention, resource allocation, and sales activity required to achieve sustained growth.

Sales Execution

- Provide field-based assortment recommendations to Category Management, informed by store format, regional demand, and competitive positioning
- Negotiate listings, shelf space, and program terms within approved guidelines.
- Track and report on sales and margin performance against territory targets for Garage and Outdoors categories.
- Provide field-level market intelligence (competitor activity, pricing, retailer feedback) back to the Director and category teams.

Cross-Functional Coordination

- Work with Category Business Managers (Garage and Outdoors) to align territory activity with category strategy and product priorities.
- Coordinate with Planning & Allocation and Supply Planning to ensure inventory supports account commitments with fill rates and score card metrics being top of mind.
- Partner with Marketing & Communications on regional promotional and launch activity generating appropriate ROI.
- Liaise with Direct Sales and Trade Development teams to avoid account overlap and ensure a consistent NewAge presence across channels.
- Partner with finance on deductions, chargebacks, and account-level profitability analysis

QUALIFICATIONS:

- 3–5 years of experience in field sales, territory management, or key account management, preferably within home improvement, outdoor/garage products, or a related consumer goods category.
- Demonstrated track record of growing revenue and winning new distribution within an assigned territory or account set.




- Experience presenting to and negotiating with retail buyers or distributor partners.
- Strong organizational and account-planning skills; comfortable managing a multi-account, multi-province territory.
- Proficient with Microsoft Office (Excel, PowerPoint, Outlook); CRM experience an asset.
- Demonstrated ability to use AI-enabled productivity tools to support sales analysis, presentations, account planning, and day-to-day efficiency.
- Valid driver's license and ability to travel regularly within the assigned regions

TRAVEL REQUIREMENTS:

- Regular travel within the assigned region required; frequency to be confirmed based on territory size and account concentration.
- As this is a newly established territory, travel will be essential to building market presence, identifying and engaging prospective retail and distributor accounts, and developing new business relationships across the regions.

NEWAGE OFFERS:

- Salary and bonus is based on experience and highly competitive for the right candidate.
- This is an existing vacancy and the base salary range for this position is $60,000 to $90,000 annually (CAD) at the time of the posting.

- Benefits Package
- An opportunity within a growing, quick-paced company, well established in its industry.
- Fun! We celebrate successes and hold special events to build robust teams.
- Our teams work under a remote-first Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace.

HOW TO APPLY: If you’re intrigued by job profile described above, we invite you to apply with your resume and cover letter illustrating how you would be an ideal fit with our team. We thank all interested candidates for applying and will contact those who qualify for an interview. No phone calls please. Offers of employment are contingent on the successful completion of a thorough background check.

NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.

USE OF AI IN HIRING:

AI enabled tools may be used to support parts of the recruitment process. All hiring decisions are made by human reviewers.

📌 Regional Sales Executive - West (Alberta)
🏢 NewAge Products
📍 Alberta