THE ORGANIZATION

Armstrong Fluid Technology is a global leader and innovator in the design, engineering, and manufacturing of sustainable, energy efficient systems in support of demand-based control, digitalization, fluid flow, and heat transfer for customers in a wide variety of industries. Their reputation and brand are synonymous with innovation, collaboration, and exceptional customer experiences. The organization has created a sustainable business model which produces innovative energy saving solutions to offer optimum lifetime building performance and enable customers’ scope 3 targets.

Their connected fluid flow solutions provide optimal efficiency and complete system transparency through real-time HVAC performance data and unrivaled intelligence. Building on their proud history they are on an exciting trajectory of transformation, expansion and growth and seeking to realize their full potential in the marketplace and make a significant impact on the world by reducing carbon emissions and energy costs.

THE OPPORTUNITY The Regional Strategic Marketing Manager, CANADA is a member of the Strategic Marketing team and is a direct report of the Global Director Strategic Marketing and Customer experience and works closely with them to define the marketing strategies and plans for the assigned region, including the measurement of their impact. This role is a key partner for regional sales, providing clarity in where to play, how to play, and execution to support short term and long-term revenue generation. The role has ownership of downstream marketing and GTM in a deeply technical, construction technology setting.

This role requires a deep understanding of products, market dynamics, customer behavior, and competitor activity.

The role is based in Toronto and with travel across CANADA region, as required.

KEY ACCOUNTABILITIES

Strategic Insights, Planning & Execution

- Build clarity with the support of Global Market Insights into regional market trends, including sizing, customer profiles, behavior trends, etc.
- Partner with sales leadership to define where to focus efforts across verticals and channels.
- Build deep understanding of key verticals in the region, with depth across value chain analysis,



VoCs and insights generation, technical application analysis, and competitor analysis to build comprehensive GTM playbooks.

Sales & Operations Planning

- Contribute to the development and execution of an integrated Sales & Operations Planning (S&OP;) process to align demand, supply, and production strategies.
- Partner with supply chain and planning teams to enhance forecasting accuracy and optimize production planning processes.
- Collaborate with commercial teams to proactively manage lead times and set achievable delivery expectations for customers.
- Work closely with product development teams to enable seamless introduction and ramp-up of new products into manufacturing.

GTM Management

- Partner with Global Offering management to define detailed GTM plans for existing and new product introductions
- Work closely with product and engineering teams to understand technical specifications and unique selling points (USPs), and utilize to develop product positioning, messaging, and training materials for the regional organization.
- Detail out account access and conversion strategies with sales
- Define GTM marketing activities, including sales enablement and training, ABM campaign structures, digital marketing, etc.

Marketing Mix Management and Execution

- Support the creation of detailed marketing mix execution strategies via direct involvement with the regional Marketing Communications team. This includes driving:
- Regional brand identity and messaging
- Regional Digital marketing and presence
- Regional Collateral
- Events and promotions

Key Performance Indicators (KPIs)

- Successful product launches.
- Market share across key verticals
- Relative market share to competition
- ROI on overall marketing spend
- Brand awareness in areas of focus
- Lead Management

Team Leadership & Management





- Lead and grow a high-performing GTM and marketing team.
- Set clear roles and performance goals.
- Coach and mentor for skills and career growth.
- Optimize resources and budgets.
- Drive cross-team collaboration and alignment

KEY SKILLS, ATTRIBUTES, AND EXPERIENCE REQUIRED:

The ideal candidate will possess the following experience, knowledge, skills and attributes:

- Engineering background combined with experience / education in Marketing, Strategy, Product management, or Business Administration. MBA (General Management / Strategy / Marketing) is a plus.
- Substantial work experience in Strategic Analysis, Go to Market, and systems selling. Product marketing experience, including development and execution of integrated multi-discipline marketing communications programs is a plus.
- Experience within a B2B industrial technology company is essential HVAC / Construction technology experience is a plus.
- Strong analytical skills and experience with reporting and data analysis.
- A strong team-oriented mindset, with a focus on enabling key partners across the organization.
- Proficiency in marketing automation systems and concepts.
- Experience with CRM systems and tracking of leads from assigning to converting
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, excellent communicator, and a desire to improve processes.
- Proficiency in Microsoft Office Suite.
- Project Management skillsets are a baseline expectation for the role.

Soft Skills

- Structured problem-solving capabilities
- Ability to simplify complexity, and sense-make with limited available data
- Strong understanding of systems and market.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
- Ability to analyse data and derive actionable insights.
- Strong leadership and team collaboration abilities.

Nice to Have Skills

Familiarity with CRM and marketing automation tools (e.g. Salesforce).

This is a job posting for an existing role/vacancy. LHH Knightsbridge does not use artificial intelligence (AI) to screen, assess, or select applicants for a position.

📌 Regional Strategic Marketing Manager (Toronto)
🏢 Armstrong Fluid Technology
📍 Toronto