About the OpportunityBlue Lakes Premium Meats is seeking an experienced Sales Manager with a strong background in the beef industry to lead our sales function and drive profitable growth.

Reporting to the President & CEO, this role requires an established beef industry sales leader with experience managing significant annual sales volumes, developing major customer relationships, expanding into new markets, and leading high-performing sales teams.

The successful candidate will bring strong beef product knowledge, industry relationships, and commercial experience across retail, foodservice, wholesale and distribution channels.

Key Responsibilities

- Lead the day-to-day operations of the Sales Department and provide leadership to the sales team and independent sales representatives.
- Develop and execute sales strategies to increase revenue, market share and profitability.
- Identify and develop new business opportunities across Canada and targeted North American markets.
- Build and maintain strategic relationships with key customers across retail, foodservice, wholesale and distribution channels.
- Monitor beef market conditions, competitive pricing, commodity trends, customer demand and margin expectations.
- Lead customer negotiations, pricing, quotations and proposals while maintaining targeted gross margins.
- Establish and monitor sales KPIs, including revenue, gross margin, new customer acquisition, customer retention, forecast accuracy and quote conversion.
- Develop sales forecasts, budgets, targets and growth plans in collaboration with the President & CEO.
- Coach and develop the sales team to achieve individual and departmental objectives.
- Collaborate closely with Production Scheduling, Customer Care,



Marketing and Operations to support customer requirements and business growth.
- Represent the company at customer meetings, industry events, trade shows and networking opportunities.

Qualifications
- Minimum 8–10 years of progressive B2B sales experience within the beef industry, with strong knowledge of the Canadian and/or North American beef market.
- Demonstrated track record of managing or generating approximately $50M+ in annual sales within the beef industry in a highly competitive market.
- Established industry relationships and network across retail, foodservice, wholesale and/or distribution channels.
- Minimum 3–5 years of sales leadership experience, with demonstrated success leading and developing high-performing sales teams.
- Proven success developing recent business and managing major/key customer relationships.
- Strong knowledge of beef pricing, gross margins, forecasting, customer negotiations and market dynamics.
- Strong communication, negotiation and relationship-management skills.
- Proficiency with Microsoft Office and CRM/sales management systems.
- Bachelor's degree in Business, Sales, Marketing or a related field is an asset.
- Valid driver's licence and ability to travel as required.

Compensation & Benefits
- Base salary: $70,000–$90,000 per year, based on experience.
- Competitive commission and performance-based bonus opportunities for qualified candidates.
- Health and dental benefits.
- Disability insurance.
- Paid vacation.

About Blue Lakes Premium Meats
- Blue Lakes Premium Meats is a Canadian meat processor specializing in premium beef and lamb products. We are focused on quality, customer relationships and continued growth across retail, foodservice, wholesale and distribution markets.

📌 Sales Manager (Parkhill)
🏢 Blue Lakes Premium Meats
📍 Parkhill