About the Opportunity

Blue Lakes Premium Meats is seeking a driven and experienced Sales Representative to grow our customer base and develop new business across the meat and protein industry.

This is a hands-on B2B sales role for someone who enjoys prospecting, building customer relationships, closing business, and growing accounts. The successful candidate will be responsible for developing current customers while actively managing assigned accounts to drive profitable, repeat sales.

Compensation & Benefits

- Base salary: $60,000 per year
- $500 Welcome Bonus upon successful completion of the probationary period
- Commission opportunity
- Health and dental benefits
- Paid vacation

Key Responsibilities

- Proactively identify, prospect, and secure new customers across foodservice, restaurant, retail, wholesale, distribution, and other targeted markets.
- Convert leads into active, recurring customer accounts.
- Develop and grow assigned accounts through regular customer visits, calls, and follow-up.
- Identify opportunities to increase sales volume, expand product mix, and develop standing-order or contract business.
- Build strong, long-term customer relationships and identify opportunities for additional growth.
- Maintain strong knowledge of meat products, cuts, specifications, pricing, inventory availability, and market conditions.
- Prepare quotations, estimates, proposals, and product recommendations.
- Negotiate and close sales while working within established pricing and gross-margin expectations.
- Coordinate closely with internal teams to ensure customer orders and commitments align with inventory and production capabilities.
- Maintain accurate customer and sales records and provide regular updates on accounts, opportunities, and risks.
- Meet or exceed individual sales objectives established through performance planning and goal setting.
- Participate in customer visits, sales meetings, industry events, and other business development activities as required.

What We're Looking For





- 3–5 years of B2B sales experience within the meat, beef, protein, foodservice, or wholesale distribution industry; beef industry experience is strongly preferred.
- Demonstrated track record of meeting or exceeding sales targets, developing current business, and growing existing customer accounts.
- Strong understanding of pricing, gross margins, customer negotiations, and competitive market conditions.
- Foodservice, restaurant, retail, wholesale, and/or distribution sales experience is an asset.
- Strong relationship-building, communication, and negotiation skills.
- Strong organizational and time-management skills with the ability to independently manage a sales territory and customer portfolio.
- Valid driver's licence and ability to travel regularly within the assigned territory.
- Proficiency in English; multilingual candidates are encouraged.

Work Location & Travel This is a full-time position based in Parkhill, Ontario, with regular travel throughout the assigned territory for customer visits, business development, and industry events.

About Blue Lakes Premium Meats

Blue Lakes Premium Meats is committed to delivering premium beef and lamb products while building strong, long-term relationships with our customers. This position offers an opportunity to play a direct role in developing recent business and supporting the continued growth of our sales organization.

Job Types: Full-time, Permanent

Pay: $60,000.00 per year

Benefits

- Company events
- Dental care
- Extended health care
- On-site parking
- Store discount
- Vision care

Ability to commute/relocate:
- Parkhill, ON: reliably commute or plan to relocate before starting work (preferred)

Application question(s):
- How many years of sales experience do you have within the meat, beef, protein, foodservice, or wholesale distribution industry?
- Briefly describe your B2B sales experience, including the products or industry you have sold into and your experience developing new customer accounts.

Experience:
- B2B sales: 3 years (preferred)

Licence/Certification:
- Driver's License (required)

Work Location: In person

📌 Sales Representative (Parkhill)
🏢 Blue Lakes Premium Meats
📍 Parkhill