Empowering people to be creative. We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation.

We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand. Every enterprise marketing team on the planet just got faster at making things. Localize it into nine languages.

QA it across forty email clients. Get legal to sign off. That's the production layer. Uber, Stripe, Meta, AWS and Nvidia use Knak to produce the campaigns their customers actually see. Mobile messaging — SMS and RCS — ships this September, and more channels are on the roadmap.

Underneath all of it, we're putting AI agents to work inside the production process. So: the product is expanding, the buyer set is expanding, and the category we're building doesn't have a name yet in most marketers' heads. This is the first hire into a product marketing function we're rebuilding from the ground up.

Reporting to the VP of Product Marketing, you'll drive product marketing for the entire portfolio, not a slice of it. Messaging and the product marketing content that sells it. Build the narrative for what Product is shipping, and the decks, pages, and stories for the people who need to hear it.

Run them end to end, across Product, Sales, Enablement, and Marketing, to drive pipeline, adoption and revenue. Customer marketing. Drive marketing to the enterprises we’ve already won, so they adopt more, buy more, and stay.





We're hiring at either the Product Marketing Manager or Senior Product Marketing Manager level. Build the narrative and the content that carries it

Develop messaging across the portfolio that resonates with target buyers, and that a competitor couldn’t paste onto their own website.

Create content that carries the messaging: pitch decks, one-pagers, battlecards, demo narratives, web copy, product videos, customer stories Talk to customers regularly. Keep a working point of view on the competitive set and where the market is heading Own go-to-market for new products and features, end to end Get Sales, CSMs, and Enablement genuinely ready — training, plays, objection handling, discovery questions Report on what happened: adoption, attach rate, pipeline, win rate. Grow the accounts we already won

You'll build the customer marketing motion that changes that. Build campaigns to our installed base that drive adoption, expansion, and retention Arm CSMs and Sales with the plays, proof, and content to run expansion conversations without waiting on you Turn customer wins into proof: stories, benchmarks, and stats a champion can carry into their own business case You know the product, the buyers, and the top ten accounts cold. You've talked to at least fifteen customers.

You've shipped messaging for one product area that Sales is already using in live deals.



Enablement for your product areas is something Sales asks for rather than something you push. Customer marketing is a running motion, not a project.

Expansion pipeline from the installed base is measurably up, and you own a number you're proud to report. 4+ years in B2B product marketing , ideally in SaaS sold to enterprise buyers. (Senior level: Clearly, specifically, in the customer's words.

Experience with enterprise marketing automation — Marketo, Eloqua, Salesforce Marketing Cloud, Braze, Pardot — or having been a marketing ops or campaign practitioner yourself Customer marketing, lifecycle, or expansion-focused product marketing experience Marketing AI-native capabilities to buyers who are rightly skeptical of AI claims This isn't a content mill. Final compensation will be determined based on factors including relevant experience, skills, qualifications, and internal equity. Culture, customers, product and growth.

Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR growth opportunities. competitive salaries equity in the company paid vacation team lunches and off-sites Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. At Knak, our recruitment process includes AI screening for keywords and minimum qualifications as well as video interviews which are transcribed with AI.

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📌 Senior Product Marketing Manager New Remote - Canada (Moncton)
🏢 knak
📍 Moncton