SEO & AEO / AI Search Specialist

TDK Doors Inc. is looking for an experienced SEO professional to improve our organic search presence and build our visibility across AI-powered search platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and other LLM-based search experiences.

We are a commercial and industrial door manufacturer serving customers across Canada and the United States. Our goal is to significantly increase our online visibility, generate more qualified inbound opportunities, and establish TDK Doors as a leading online authority within our product categories.

What You’ll Be Responsible For The successful candidate will take ownership of a broad SEO and AEO strategy, including:

- Conducting and resolving technical SEO issues affecting crawlability, indexing, site structure, page performance, metadata, and overall search visibility.
- Auditing our backlink profile, identifying harmful or low-quality links, and developing a strategy to acquire stronger, industry-relevant referring domains.
- Improving the overall authority and credibility of the TDK Doors website.
- Conducting keyword research and developing a structured keyword strategy for Canada, with secondary expansion into the U.S.
- Optimizing existing product and category pages for high-value commercial search terms.
- Identifying and creating new landing pages around industries, applications, buyer questions, and product categories.
- Developing competitor comparison and alternative content
- Building an AEO/LLM strategy designed to increase the frequency with which TDK Doors is mentioned, cited, and recommended by AI search platforms.
- Structuring website content so that search engines and LLMs can easily understand our products, specifications,



applications, and competitive positioning.
- Implementing appropriate structured data/schema, FAQs, comparison tables, technical content, and other machine-readable content.
- Developing content strategies around traffic doors, impact doors, FRP/fiberglass doors, cold storage doors, high-speed doors, food processing, grocery, retail, restaurants, warehouses, and related industries.
- Building TDK Doors' off-site authority through relevant directories, industry publications, distributors, associations, specification platforms, case studies, and other credible third-party sources.
- Monitoring organic rankings, traffic, conversions, backlinks, referring domains, AI mentions, and other relevant performance indicators.
- Connecting SEO and AEO performance to actual qualified leads, opportunities, and sales wherever possible.

What We’re Looking For We are looking for someone who understands that up-to-date search is becoming a combination of traditional SEO and AI-driven discovery.

The ideal candidate should have strong experience with:

- Technical SEO
- On-page SEO
- Keyword research and content strategy
- Link building and backlink analysis
- B2B or industrial SEO
- Google Search Console and GA4
- Tools such as Semrush, Ahrefs, Screaming Frog, or comparable platforms
- Structured data and schema markup
- Competitor analysis




- Conversion-focused SEO
- AI search / AEO / GEO / LLM optimization

Experience working with manufacturers, construction products, architectural products, B2B companies, or niche industrial markets would be considered a major advantage.

What Success Looks Like

We are not looking simply for someone to increase website traffic. The objective is to generate relevant commercial visibility and qualified sales opportunities.

We also want TDK Doors to increasingly appear when prospective customers ask AI platforms questions about traffic doors, commercial impact doors, alternatives to competing products, and recommendations for specific applications.

There will be no set hours for this position; just weekly, monthly, and annual targets. Weekly rate to be discussed. We approximate that a qualified candidate can complete the work in 4-6 hours each week.

About the Opportunity

This role offers the opportunity to execute a search strategy in a niche where there is significant room for growth. We already have an established business, products, customers, and sales infrastructure; the objective is to substantially improve how easily new customers can discover us online.

When applying, please include examples of SEO projects where you have materially improved organic visibility, rankings, authority, leads, or revenue. Experience increasing brand visibility within AI search platforms is especially valuable.

Pay: $200.00-$1,000.00 per week

Ability to commute/relocate

- Surrey, BC: reliably commute or plan to relocate before starting work (required)

Experience:
- SEO: 2 years (preferred)

Work Location: Hybrid remote in Surrey, BC (V3Z)

📌 SEO & AEO Specialist (Surrey)
🏢 Traffic Door King
📍 Surrey