The Opportunity

Reporting to the Director of Content Marketing, the Specialist, Marketing, is responsible for activating Petline’s social media strategy to engage consumers, customers, and partners while managing brand reputation. This role champions social media governance and best practices across the company, requiring strong campaign and community management skills.

Key responsibilities include executing strategic plans, monitoring engagement, analyzing performance, and supporting content strategy and planning.

What to Expect

- Activate Petline’s social media strategy to strengthen brand voice and reputation.
- Plan, create, and publish engaging content across all social platforms; manage editorial calendars.
- Oversee community engagement and social listening, responding to comments and identifying proactive opportunities.
- Monitor trends, platform updates, and best practices to inform content and channel strategy.
- Lead reporting and analysis of social performance; share insights and recommend optimizations.
- Coordinate content planning and production with internal teams and external partners.
- Support integrated marketing initiatives and maintain the annual content calendar.
- Ensure adherence to social media governance and collaborate across business units and committees.

What You Bring

- 3+ years of social media, project management and marketing experience
- Well versed in both traditional & digital/social campaign development
- Ability to balance quick timing while still ensuring quality of work.
- Balance attention to detail with swift execution.
- Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team
- Passion for connecting with consumers and bringing to life killer campaigns.

Salary Range:



$59,300 - $109,200 Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of a background check (including criminal checks and leadership references).

Petline is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most creative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

📌 Specialist, Marketing- 18 month contract (Toronto)
🏢 Definity Insurance
📍 Toronto