- Build and execute multi-channel CRM campaigns
- Develop audience segmentation and personalization strategies
- Analyze campaign performance and optimize results
- Define KPIs and measure effectiveness
- Partner with creative, analytics, technology, media, and client teams
- Support product launches and go-to-market initiatives
Qualifications:
- 5-10+ years in CRM, lifecycle marketing, digital marketing, or marketing strategy
- Experience with Salesforce Marketing Cloud, Salesforce CRM, Adobe Experience Cloud, and/or Microsoft Dynamics
- Solid understanding of customer data, personalization, and campaign execution
- Excellent communication and consulting skills
- Ability to manage multiple priorities in a fast-paced environment
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📌 CRM Strategist (Toronto)
🏢 Creative Circle
📍 Toronto
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