- Initiate and manage digital marketing project delivery by creating creative briefs, gathering feedback and approvals, and distributing finished assets
- Contribute to digital acquisition strategy across paid social, PPC, and display
- Work with Google, Meta, Twitter, and Snapchat to ensure campaign best practices
- Understand business objectives by product and market and tailor digital marketing strategy
- Support Brand & Acquisition teams with asset ideation and creation for current brand and digital campaigns
- Collaborate with Business Intelligence, Promotions, Partnerships, and CRM teams to optimize acquisition and retention strategy
- Interpret data using analytics and reporting tools and deliver analysis and recommendations
- Evaluate campaign performance using analytical skills
- Monitor competitor offerings and creative to guide paid digital strategy
- Operate computers and other technological devices for extended periods

Requirements

- 3+ years of experience in digital marketing with a focus on growth marketing
- Bachelor's Degree
- Demonstrates an excess of attention to detail and meticulous organizational skills
- Background in user acquisition and data-oriented experience in analytics tools such as Google Analytics
- Experience executing paid digital campaigns on Google, Meta, Twitter, and Snapchat
- Strong understanding of the digital marketing ecosystem, including advanced knowledge of display, video, programmatic, and CTV
- Thorough understanding of the Sports, Sports Betting, and iGaming landscapes
- Ability to remain focused and multitask across several projects
- Strong communication skills and ability to manage timelines and project priorities across internal teams




- Flexibility with working hours and willingness to work evenings, weekends, and public holidays as required
- Experience working in large organizations and coordinating with multiple departments and stakeholders
- Good communication, analytics, project management, writing, and organizational skills
- Proactively leverages data-driven insights
- Lawfully eligible to work in Canada
- Applicable employees must obtain and maintain required gaming licenses
- Must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives

Core Competencies

Demonstrates expertise in digital marketing project management, focusing on growth marketing strategies and data-driven insights. Proficient in executing paid digital campaigns across major platforms while ensuring compliance with industry regulations.

Highest-signal resume keywords

- Digital Marketing Project Management
- Paid Digital Campaign Execution
- Data Analysis and Reporting
- User Acquisition Strategy
- Knowledge of Sports and iGaming Landscapes

Hard Skills

- Digital Marketing
- Growth Marketing
- Analytics Tools
- Google Analytics
- PPC
- Display Advertising
- Programmatic Advertising
- CTV
- Campaign Performance Evaluation
- Creative Brief Development

Soft Skills

- Attention to Detail
- Organizational Skills
- Communication Skills
- Multitasking
- Project Management

Certifications & Qualifications

- Bachelor's Degree
- Gaming Licenses

Industry Keywords

- Digital Marketing Ecosystem
- User Acquisition
- Sports Betting
- IGaming
- Responsible Gambling Policies

Tools & Technologies

- Google
- Meta
- Twitter
- Snapchat
- Business Intelligence Tools
- Reporting Tools

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📌 Senior Digital Marketing Associate (Toronto)
🏢 Jobtailor
📍 Toronto