The Prospect Accountable/responsible for leadership, management and profitability of assigned district through direction, coordination and development of Technical Sales Representatives. Manage sales in assigned district to achieve revenue and margin goals The Role Provide deep expertise in the Regional market; complete understanding of trends, challenges, competition and opportunities; is the Wajax subject matter expert for his/her local market Monitor and plan market share and growth opportunities including potential new products and services Work closely with team members on a daily basis and provide guidance as needed to support sales initiatives and business growth Identify skill gaps and conduct training with sales team Work with the team to implement new sales techniques to obtain profits Conduct employee performance evaluation and provide feedback for improvements Assist in employee recruitment, promotion, retention and termination activities Stay up to date with customer needs, market trends and key competitors Review and provide input on target client opportunities while ensuring alignment with overall