Join Manulife as the Director for MarTech Activation & Personalization, leading efforts in transforming customer experiences through data-driven strategies. This role focuses on automation and personalization within a hybrid setting.As a strategic leader, you will guide the execution of MarTech initiatives that enhance marketing performance and customer engagement. Partner with cross-functional teams to drive innovation and scalability in how Manulife delivers marketing solutions. Your leadership will directly influence organizational transformation.Key Responsibilities:
Execute MarTech initiatives per the strategic roadmap
Manage adoption of platforms to improve business performance
Offer strategic consultation on marketing and automation




Collaborate with Agile teams to design current digital functionalities
Oversee timelines, budgets, and operational excellenceRequirements:
8+ years leading marketing technology initiatives
Robust familiarity with Adobe and Salesforce
Demonstrated leadership in Agile project management
Post-secondary degree in relevant fields
Excellent communication and collaboration skillsHarness your MarTech expertise to innovate and elevate customer experiences at Manulife.#J-18808-Ljbffr

📌 Lead Martech Activation & Personalization Toronto
🏢 Manulife Financial
📍 Toronto