Explore the impactful role of Shopper Product Strategy Lead at Mars Wrigley, focusing on shopper marketing analytics and decision-driven strategies in North America.
As a key leader, you will collaborate with data engineers and business teams to formulate actionable insights that drive marketing success and foster innovation. This global position requires adept relationship building and a keen understanding of shopper marketing analytics to deliver robust solutions and capabilities.
Key Responsibilities:
• Lead analytics development for optimizing shopper marketing investments • Deliver comprehensive analytics and marketing campaign measurement • Spearhead complex projects that offer actionable market insights • Partner with stakeholders for effective problem-solving • Manage and translate business needs into analytics priorities
Requirements: • Bachelor’s degree in Business Administration, Engineering, or related • Significant experience in analytics and shopper marketing • Robust focus on translating insights into business applications • Proven relationship-building skills with senior stakeholders • Familiarity with statistical techniques and consumer data methodologies
Shape the future of shopper marketing at Mars Wrigley with your advanced analytical expertise. #J-18808-Ljbffr
📌 Shopper Product Strategy Expert at Mars (Winnipeg)
🏢 Mars
📍 Winnipeg
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