Lead the charge in data-driven audience strategies at Starcom Canada as the Audience Strategy Director. This role focuses on integrating analytical insights with strategic planning.

Starcom's well-regarded team is searching for a leader with a strong background in digital strategy and audience insights. You will work collaboratively to develop actionable audience plans and drive client success across different platforms. Experience in audience segmentation and a solid understanding of data are essential for this role.

Key Responsibilities:



• Spearhead audience strategy across client engagements • Craft client presentations with data-driven insights • Discover current audience opportunities for campaign optimization • Engage with analytics teams to execute measurement frameworks • Support recent business initiatives with compelling narratives

Requirements: • Bachelor's degree or equivalent professional experience • 8-10+ years in audience and data strategy • Expertise in programmatic and digital media platforms • Strong knowledge of data analysis and reporting • Excellent communication and leadership skills

Shape audience strategy through data insights at Starcom and influence impactful campaigns for leading brands. #J-18808-Ljbffr

📌 Audience Strategy Director at Starcom Canada (Winnipeg)
🏢 Publicis Groupe
📍 Winnipeg