Description

Lead the growth of beef genetic solutions in Western Canada!

This role leads the go-to-market strategy and operational execution of Alta's Custom Collection genetic services for beef seedstock producers. It blends commercial leadership, client relationship management, and cross-functional coordination to drive revenue growth while delivering an exceptional customer and animal experience. Acting as a key liaison between producers, internal teams, sales leadership, and industry partners, this position plays a vital role in advancing innovative genetic solutions across the region.

Job Responsibilities:
Lead the go-to-market strategy for Custom Collection services in Canada, partnering with sales leadership on revenue targets, budgets, and performance goals.
Manage the sales funnel, pipeline reporting, and identify cross-selling prospects
Coordinate operational execution by partnering with Production and Supply Chain on collection schedules, logistics, inventory, and timelines.
Serve as the primary point of contact for clients, delivering proactive communication and resolving service inquiries to ensure a high-quality customer experience.
Maintain accurate client records and oversee customer communications related to biosecurity, process updates, promotions,



and service offerings.
Support financial coordination by partnering with Finance on accurate billing, revenue recognition, invoicing, and follow-up on outstanding accounts, while representing Alta at key industry events and associations.

Skills and Qualifications:
Proven background in the Canadian beef seedstock industry, with a solid understanding of the AI industry and its value to producers.
Broad knowledge of the Canadian beef industry, spanning both seedstock and commercial operations.
Demonstrated experience in sales leadership, account management, or program management within agriculture, livestock, or a related industry.
Robust commercial acumen with experience managing revenue targets, sales pipelines, and performance reporting.
Excellent client relationship, communication, and customer service skills, with the ability to coordinate effectively across sales, production, finance, and marketing teams.
Highly organized and detail-oriented, with the ability to lead and collaborate with support staff and represent the organization professionally
Eligible for regular travel up to 50% seasonally for bull sales and exhibitions.

📌 Custom Collection Manager Rocky View County
🏢 Trans Ova Genetics
📍 Rocky View County