Drive market success as a Brand Manager for Bayer in Mississauga, Ontario. Leverage your strategic skills to implement impactful brand strategies while managing cross-functional collaborations.
As a critical player in Bayer's marketing team, you will lead the brand planning process and manage a dedicated portfolio. Utilize your knowledge of market dynamics and consumer behavior to develop strategies that enhance brand equity and customer loyalty. With over five years of experience in the CPG industry, your strategic thinking will support innovation initiatives and product lifecycle management.
Key Responsibilities:
• Develop comprehensive brand strategies and plans • Ensure brand profitability through effective P&L; management • Lead innovative projects and market launch strategies • Analyze competitive landscape to identify growth opportunities • Collaborate effectively with various teams and agencies
Requirements: • Business or Marketing degree; MBA is a plus • CPG/FMCG marketing experience required • Familiarity with consumer research and data analytics • Solid communication and team leadership skills • Strategic mindset with high learning agility
Your contributions will be vital in strengthening Bayer's brand presence and driving sustainable growth. #J-18808-Ljbffr