About the roleWe’re seeking aSenior Product Strategistwho can look beyond immediate requirements to understand theunderlying problem, customer needs, market opportunity, and future directionof a product, business, or industry.You’ll work at the intersection ofproduct strategy, business strategy, customer insight, market intelligence, and technologyto shape compelling product visions and actionable strategies. You’ll lead strategic discovery, customer and value proposition definition, market research, and foresight activities, translating insights into clear strategic points of view, product opportunities, and 1-2 year product roadmaps.This role is ideal for someone who is genuinely passionate about digital products and the role they can play in solving meaningful customer and business problems. You bring energy, clarity, and conviction to discussions, communicate ideas persuasively, and apply exceptional critical thinking and sound judgement to challenge assumptions, weigh evidence, and form well-reasoned points of view.What you’ll do:Shape compelling product visions that articulate the customer and business problem, target customer, market prospect, value proposition, and desired future stateUnderstand higher-level customer and business challenges, identifying opportunities within the broader market and product landscapeDevelop product strategies that connect customer needs, market dynamics, business objectives, technology possibilities, and competitive differentiationLead strategic discovery, including customer research, ideal customer profile (ICP) definition, and value proposition development and validationConduct market, competitive, industry, and strategic foresight research to identify emerging opportunities, risks, and threatsAssess emerging technologies, including AI,



and identify how they could enable new products, capabilities, or market opportunitiesSynthesize research and insights into cohesive, evidence-based strategic directions and recommendationsDevelop 1-2 year product roadmaps that connect strategic themes and long-term objectives to prioritized initiatives and releasesFacilitate product strategy workshops and align clients, executives, customers, design, engineering, and other stakeholders around strategic prioritiesWhat you’ll bring:Proven experience shaping compelling product visions, strategies, and value propositions, and translating them into strategic roadmaps that connect long-term direction to near-term priorities5+ years of relevant experience in product management, product strategy, innovation consulting, digital transformation, business strategy, or another technology-focused roleExceptional communication, presentation, facilitation, and storytelling skills, with the ability to communicate complex ideas clearly, persuasively, and with energyStrong business acumen and the ability to connect product decisions to customer needs, market dynamics, commercial opportunities, and broader business objectivesStrong critical thinking, structured reasoning, and sound judgement, with the ability to challenge assumptions, assess evidence, and form well-reasoned strategic points of viewStrong understanding of customer discovery,



ideal customer profile (ICP) definition, value-proposition development, positioning, and product-market fitExperience conducting market, competitive, industry, and strategic foresight research to inform product and business decisionsAbility to synthesize complex qualitative and quantitative information into clear, evidence-based recommendationsComfort working through ambiguity and bringing clarity, focus, and strategic direction to complex problemsTraits we valueIntentionality:We obsess over solving the right problems the right way. We strive to be partners, not vendors. We elevate humanity through the relationships and products we build.Passion:We’re passionate about many things - delivering great digital products powered by exceptional engineering, delighting our partners and users, and nurturing teams that are fired up about unlocking the positive potential of technology.Innovation:We don’t just see things as they are, we see them as they can be. We approach the challenges with curiosity, creativity, and courage. We have the audacity to envision possibilities beyond perceived constraints.Ownership: We make magic happen when we’re self-motivated to show up for our teams and partners, stand behind our commitments, learn from our mistakes, and strive for excellence.Collaboration:We’re a team of innovators, designers and engineers bound by our desire to take on meaningful challenges, foster enduring partnerships, deliver value to our stakeholders, and bring out the best in one another.Empathy:We approach people and problems with utmost compassion. We listen more than we talk. We understand the why before the how. We walk in your shoes.#J-18808-Ljbffr

📌 Digital Product Strategist At Red Thread Innovations (Winnipeg)
🏢 Mercor
📍 Winnipeg