Drive digital marketing success with Fairstone Bank as a Senior Manager of Digital Growth Marketing. Implement strategies to enhance user acquisition and maximize customer value across multiple channels.
In this leadership role, you will envision and execute effective digital growth strategies focusing on conversion and activation. Manage a dynamic team of specialists dedicated to optimizing marketing performance and ensuring compliance across various digital platforms. Work closely with senior stakeholders to align with brand objectives and regulations while pushing for innovation in customer acquisition strategies.
Key Responsibilities:
• Mentor and manage a squad responsible for digital growth
• Define the company's omnichannel digital acquisition strategy
• Optimize user journeys and website content for better conversion
• Track and report on performance metrics to see ROI
• Utilize AI-driven solutions to increase efficiency and compliance
Requirements:
• University degree in Marketing, Business, or related area
• Minimum 8 years in Digital or Growth Marketing
• 2+ years managing a team of specialists
• Solid background in paid media and customer acquisition
• Experience operating within regulatory environments
Make a difference with digital growth strategies at Fairstone Bank, enhancing customer journeys and driving business objectives.
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