We’re hiring a Senior Manager to support content and product marketing at Alloy: product positioning and messaging, case studies and customer proof, sales assets, campaign copy, and Alloy’s organic LinkedIn and YouTube presence

That’s a lot on paper, so here’s the part that matters: none of it is yours to carry alone. Our VP of Marketing sets the strategy and vision across all of it, and she stays hands‑on in execution with you, not handing you a brief and disappearing. There’s no fixed line where her work ends and yours begins; you’ll work out who’s driving which asset/campaign together, as the work comes up, rather than by rigid lane

You’ll also work closely with our Performance Marketer on the SEO/AEO content that needs a real writer behind it, not just a technically sound page. We have an SEO/AEO agency that produces first drafts, but this isn’t a “manage the agency, skim the drafts” job. You’re writing the content that matters, alongside the VP, not instead of her

Product marketing: positioning, messaging, and competitive narrative for Alloy’s product and AI Agents

Customer proof: case studies, quotes, and Replenishment-agent ROI stories, sourced from our advocacy program and mapped to buyer personas

SEO/AEO content (you write it; our Performance Marketer owns the technical program): refreshing priority buyer‑query pages and writing net‑new content for prompt gaps

Content library, ongoing: our full resources library (blog posts, guides, webinar recaps, and more), refreshed against a standard built for how AI answer engines actually extract and cite content, not just traditional search. Not a one‑time cleanup — a recurring program, re‑auditing and refreshing on a 3‑6 month cadence so the library keeps compounding instead of going stale

Organic social (LinkedIn + YouTube): content calendar, scripts, captions, and what actually gets posted and when. We have a video agency that produces the video assets; you’re the one deciding what gets made and making sure it lands with the right audience

Email marketing: persona‑based drip/nurture campaigns and SDR outreach sequences

Sales enablement: one‑pagers, talk tracks, and persona‑specific content that AEs and CSMs actually use





Campaign creative: ad copy, landing page content, and creative concepts for our flagship campaigns

We use Claude Cowork as a working part of the marketing function, not a side experiment we mention in interviews and never open again. We’ve built a library of custom skills: persona voice guides, executive voice guides for our CEO and CCO, brand voice and editorial standards, and workflows that turn a raw research session into ranked content angles and drafts. Claude handles a real share of first‑draft generation (always with rich input from SMEs first!), research synthesis, and repurposing across our content — this includes drafting scripts and captions for organic social, not just long‑form writing

We want someone who treats this as a force multiplier, not a threat and not a shortcut. The bar is simple: quality and quantity both go up. If you’re already directing AI tools in your own process and have strong, specific opinions on where they help and where they get in the way, that’s exactly the instinct we’re hiring for. If you’ve been AI‑curious without the infrastructure to really use it, you’ll have more of that infrastructure here than almost anywhere else you’d land

We want someone who becomes a full‑stack, vertically‑integrated marketer, not someone who camps in a content lane forever. Alloy is small enough that curiosity gets rewarded with real scope. Over time, that might mean paid creative, lifecycle and nurture strategy, brand and visual direction, or the AEO/SEO program itself. We’ll shape it around what you’re good at and what the business needs next

We’re looking for someone who can tell the difference between an idea that’s memorable and an idea that’s just loud. Plenty of people can pitch something weird. Fewer people can pitch something weird and know exactly why it’ll work,



what it says about the brand, and how to make an exec sign off on it instead of quietly hoping it goes away. That instinct is the actual hiring bar here. Everything else in this posting is table stakes by comparisonAn eye for what makes a brand memorable versus forgettable, and the discernment to know which bold idea is actually great and which one is just bold. You don’t need permission to have opinions about this; you need the judgment to be right more often than notA track record of writing that converts: case studies, sales content, product positioning, or campaign copy you can point to and explain, in detail, why it worked8+ years in marketing, with real depth in product marketing and/or content marketing and creation. You know what “good” looks like before you ever open an AI tool, and you know it in your gut, not just from a swipe fileComfort with ambiguity and lean teams. There’s no layer of process standing between you and shipped work hereYou genuinely want a manager who’s still in the drafts with you, not just signing off on them. If what you’re looking for is a lane of your own with nobody looking over your shoulder, this isn’t that role, and that’s worth knowing now rather than three months inReal comfort writing for organic social, not just long‑form. LinkedIn posts and YouTube scripts are different muscles than a blog post or a one‑pager, and we need someone who already knows the differenceWorking knowledge of SEO and AEO: what makes content findable in traditional search versus what makes it the thing an AI answer engine actually citesGenuine curiosity about the rest of marketing, not just this lane of itHands‑on comfort directing AI tools like Claude inside your actual workflow, not “I used ChatGPT for an email once.”Email/lifecycle writing experience: persona‑based nurture sequences that hold someone’s attention across 7 emails, not just a single solid sendYou’ve pitched an idea in a meeting and watched someone’s face do the thing where they’re not sure if you’re serious, and you wereB2B SaaS experience is required. CPG/consumer goods experience is a strong plus, not a requirement

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📌 Senior Manager of Content & Product Marketing (British Columbia)
🏢 Alloy
📍 British Columbia