Join RBC as the Director of Digital Marketing, guiding the strategy for U.S. Digital and Cross-Border Banking. Drive customer engagement through innovative digital solutions.

As the Director of Digital Marketing at RBC Bank US, you will lead a high-impact team to unify and enhance the digital marketing approach across multiple business domains. Your leadership will focus on aligning marketing strategies with enterprise goals, utilizing data to optimize client interaction and retention. Candidates should thrive in a high-visibility role while embracing regulatory complexities in financial services.

Key Responsibilities:
• Partner with executives to align marketing initiatives
• Champion emerging digital marketing technologies and trends




• Lead site journey redesigns to improve UX
• Develop a performance measurement framework for digital campaigns
• Oversee platform governance to ensure compliance

Requirements:
• Over 10 years of digital marketing experience
• Robust familiarity with AEM and analytics platforms
• Experience managing teams in regulated industries
• Excellent verbal and written communication skills
• Understanding of compliance and risk frameworks

Drive RBC's vision in digital banking and elevate your career.
#J-18808-Ljbffr

📌 RBC Digital Marketing Director Role (Ontario)
🏢 RBC
📍 Ontario