Elevate marketing performance as a Senior Marketing GTM Analytics Manager based in Canada. This strategic role bridges data analysis with business impact in a remote-first setting.
In this key analytical leadership position, you will partner with Marketing and cross-functional teams, connecting customer data, campaign metrics, and revenue insights to increase conversion rates and pipeline growth. With over 7 years of experience in B2B Software-as-a-Service analytics, you will influence strategies that drive successful marketing initiatives, enabling measurable outcomes across teams.
Key Responsibilities:
• Serve as a strategic analytics partner for Marketing stakeholders
• Own lead and account funnel analytics and performance measures
• Define attribution methodologies for marketing programs
• Build models for targeted inside sales and account-based marketing
• Design experiments to evaluate growth motions
Requirements:
• 7+ years in Marketing or related analytics field
• Advanced SQL skills with cloud data warehouse experience
• Knowledge of marketing funnel measurement and attribution
• Ability to structure complex business problems clearly
• Experience in building scalable reporting solutions
Influence marketing strategies by providing actionable insights and enhancing performance metrics.
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