Markham Outer Southwest, Canada | Posted on 01/05/2026
Business Development Executive
Full-Time Location: Markham, ON (On-site) Recent Position
Salary: Base: $40,000-$55,000 + Bonus
About Omnify Omnify is a subsidiary of Lumify Inc, an industry leader in the high-end LED lighting industry. Lumify is a dynamic, entrepreneurial company expanding across North America with custom LED lighting solutions. We specialize in engineered backlighting products, supporting some of the world’s top brands including Estée Lauder, Sephora, Guess, Ulta Beauty, Chanel, and many more.
In addition to retail, Omnify supports top architectural firms, OEM manufacturers, signage fabricators, and technology integrators. Our team is passionate about creating tailored, high-impact lighting solutions that bring spaces and designs to life.
Headquartered in Markham, Ontario, Omnify also operates manufacturing facilities in South Korea and China. Our Culture At Omnify, we’re proud to be building something meaningful, and we’re doing it together. Our sales team is a group of driven, collaborative, and genuinely supportive professionals who are serious about results, but never at the expense of culture.
We value clarity, accountability, and follow-through. When you join us, you’re stepping into a role with structure, support, and the runway to grow. Our team thrives on sharing wins, learning from challenges, and moving quickly, but always thoughtfully.
We work hard, celebrate progress, and push each other to raise the bar. If you’re someone who enjoys being part of a strong, high-performing team, and you’re excited by the idea of contributing to a growing company that’s setting a new standard in the lighting industry, we’d love to meet you.
Our Core Values We are Customer Centric
We are Problem Solvers
We know Less is often More
We foster a Growth Mindset
We work as a Team
Role Overview We are looking for a Business Development Executive (BDE) with a proactive, “hunter” mindset—someone who thrives on identifying new business opportunities, connecting with potential clients, and initiating long-term partnerships. This role plays a vital part in the front end of the sales cycle, driving lead generation and qualifying new prospects,



while closing initial opportunities before graduating the accounts to the next stage of development.
This position is ideal for individuals who are energetic, organized, and passionate about prospecting and discovery. As a key contributor to Omnify’s sales development process, the BDE will work closely with the Inside Sales Executive (ISE), Territory Sales Manager (TSM), Marketing, and Customer Success teams.
The BDE reports directly to the Director of Sales, North America.
Primary Responsibilities Conduct daily outbound prospecting activities, including cold calls, emails, and outreach using sales tools and CRM systems
Re-engage dormant or inactive accounts to reignite interest and opportunities
Lead discovery conversations to qualify prospects and assess alignment with Omnify’s offerings
Provide early-stage product overviews and introductory pricing guidance
Close the first deal with each new account and submit the account for internal graduation
Collect and document comprehensive project information during discovery, including: Contact roles and decision-makers
Project name, number, location, and timeline
Budget, procurement model, and potential technical needs or restrictions

Collaborate with the Customer Success team to support quoting by providing clear project inputs
Coordinate with Production to confirm lead times before setting client expectations
Maintain accurate and complete CRM records for all interactions and account details
Work with Marketing to execute and improve targeted campaigns, including tradeshow follow-ups
Collaborate with ISEs and TSMs on strategic territory development initiatives
Prepare and submit detailed graduation requests to the Director of Sales after first deal closure
Participate in weekly team meetings and 1:1 sessions with Sales Leadership
Create and manage all new account and contact entries in the CRM,



ensuring complete and accurate data
Submit weekly performance summaries outlining outreach activity and progress
Attend designated trade shows and industry events as required for lead generation and networking
Work in office at our Markham office; local client visits may be approved upon reaching seniority
Requirements What You Bring A self-motivated, persistent approach to outbound sales and prospecting
Strong communication and relationship-building skills
Detail-oriented with strong organization and follow-through
A collaborative and open mindset with a passion for learning
Ability to assess customer needs and propose tailored solutions
Experience using CRM tools and outreach platforms (an asset)
Preferred Qualifications Experience in outbound sales, business development, or client-facing roles
Familiarity with lighting, signage, design, architecture, or manufacturing is considered an asset
Comfortable using CRM systems and sales engagement tools
Education & Experience Bachelor’s degree or college diploma in Business, Marketing, Sales, or a related field, or equivalent work experience
Omnify does not require Canadian work experience as a condition of employment. We welcome applications from qualified candidates with international education and professional experience.
Compensation Competitive base salary (commensurate with experience)
Bonus structure based on individual performance
Benefits package, team events, and career growth opportunities
AI Omnify may use artificial intelligence (AI) enabled tools to assist with parts of the recruitment process, such as reviewing and organizing resumes or identifying candidates whose qualifications best match the role requirements. These tools are used to support and not to replace human decision-making. All hiring decisions are ultimately made by our recruitment and leadership team.
Location This is a full-time, on-site role based in Markham, ON
Occasional client visits may be approved for senior team members
Accessibility We are an inclusive employer and welcome applications from all qualified individuals. Accommodation are available upon request throughout the hiring process.

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📌 Business Development Executive (Ontario)
🏢 Omnify
📍 Ontario