Lead impactful marketing analytics with Toptal as a Senior Marketing Business Analyst. Engage with diverse stakeholders to transform data into strategic insights for paid search, SEO, and Generative AI channels.
As part of Toptal's Business Analytics Center of Excellence, the Senior Marketing Business Analyst will empower marketing leaders with vital data-driven recommendations. This remote role focuses on developing a robust marketing data infrastructure and measuring the performance of various marketing efforts. Collaborate across teams while utilizing cutting-edge analytical tools to identify opportunities for efficiency and revenue growth.
Key Responsibilities:
• Analyze data and build predictive models for marketing decisions
• Develop actionable marketing performance recommendations
• Define holistic metrics aligned with company strategy
• Measure SEM, SEO, and AI performance for budget optimization
• Identify opportunities for operational improvements
Requirements:
• Bachelor’s degree and 5+ years in marketing analytics
• Experience with SEM, SEO, and Generative AI
• Strong SQL proficiency and BI tool expertise
• Effective stakeholder management skills
• Demonstrated ability to connect data with business strategy
Drive strategic marketing decisions through analytics and collaboration in Toptal's innovative remote workplace.
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