Drive media innovation with McDonald's Canada as a Senior Media Strategist. Leverage your expertise in media strategy to connect with Canadian audiences and enhance brand presence.

As a senior leader in media marketing, you will shape McDonald's brand connections in Canada through strategic insights and innovative media strategies. This role demands a proactive media expert skilled in planning, buying, and measurement. You'll drive campaign effectiveness, optimize media investments across various channels, and foster integration between creative and analytics teams.

Key Responsibilities:
• Lead media strategy for brand and digital channels
• Advise on media investment and optimization strategies
• Strengthen agency recommendations for strategic media effectiveness




• Drive team integration for cohesive campaign execution
• Cultivate relationships with industry stakeholders and agencies

Requirements:
• 8-10 years in media strategy or planning
• Expertise in traditional, digital, and emerging media
• Solid analytical and executive communication skills
• Proven ability to influence and lead stakeholders
• Experience with data-driven media capabilities

Become a pivotal force in transforming McDonald's media strategy, enhancing customer engagement, and driving measurable business growth.
#J-18808-Ljbffr

📌 Senior Media Strategist at McDonald's Canada (Ontario)
🏢 McDonald's
📍 Ontario