About the Opportunity: We’re seeking a seasoned qualitative research manager to design qualitative studies, develop discussion guides, moderate, analyze and synthesize transcripts and video, and report results with an emphasis on storytelling. A thorough understanding of qualitative research techniques, tools, processes, and procedures is essential. You must have strong interpersonal and organizational skills and be detail-oriented, flexible and above all, collaborative.
The range of duties includes but is not limited to designing qualitative studies of varying complexity, i.e., studies ranging from a handful of in-depth interviews to multi-market, multi-method programs; developing discussion guides; moderating in-depth interviews and focus groups, in-person and online; analyzing and synthesizing transcripts and video; and reporting findings with a focus on impactful storytelling. Above all, the person in this position must be exceptional at translating clients’ business objectives into creative and effective qualitative research designs — and, when moderating, at getting beyond simple, direct questioning through the use of projective techniques, visual exercises and similar approaches to capture the underlying dynamics that shape attitudes and behavior.
In this role, you will be working closely with the Sr. Director of Custom Research, various Research Directors and Managers, and the Director of Marketing Sciences as well as various Data Analysts and Publishing department personnel
What You’ll Do: Design qualitative research studies for clients across a wide variety of industries
Note: these projects will vary not only by industry, but also by general approach (IDIs, in-person and online focus groups, online communities/bulletin boards, ethnographies, shop-alongs, etc.) and project type (exploratory/discovery, concept and message testing, journey mapping, positioning, persona development, etc.)
Translate client business objectives into creative,



effective qualitative research designs
Develop discussion guides that move beyond direct questioning — incorporating projective techniques, visual and enabling exercises, and other approaches to surface underlying motivations and dynamics
Moderate in-depth interviews and focus groups, in person and over the internet, with skill, warmth and adaptability
Analyze and synthesize transcripts and video to identify the themes, tensions and insights that matter most to the business question
Report qualitative findings in PPT and other formats (memos, white papers, video reels, etc.) with an emphasis on storytelling
Select and manage qualitative vendors and facilities, and oversee recruiting against target specifications
Lead discussions and debriefings with clients in person or over the internet
Provide professional development training for colleagues/junior staff
Develop and present webinars for clients/prospects
What We’re Looking For: 5+ years of relevant experience in qualitative research with a demonstrable track record of high performance
A portfolio of past work you can share — including discussion guides, video clips and reports (redacted as necessary to preserve client confidentiality)
A demonstrated ability to translate business objectives into creative and effective qualitative research designs
Mastery of moderation, including projective techniques, visual and enabling exercises, and other methods for getting beyond surface responses to capture underlying dynamics
Solid organizational and time management skills with the ability to plan, prioritize, manage,



and effectively deliver on multiple projects simultaneously with minimal supervision in a fast-paced environment
A dynamic personality with excellent client-handling and presentation skills
Strong storytelling and reporting skills, with fluency in PowerPoint as well as a sense of how best to leverage AI
Experience with qualitative analysis and transcription/video tools a plus
Superior customer focus, and willingness to work evenings and weekends if needed to support our clients
A can-do, positive and collaborative attitude, with a willingness to support the development of team members across the organization
What We Offer: Competitive base salary: $100,000-$120,000/year
Flexible vacation policy – take the time you need to recharge
Comprehensive health, vision & dental insurance
401k with company contribution
Beautiful downtown Denver or Back Bay office with company-paid commuter benefits (parking or MBTA/RTD EcoPass)
What to Expect: 1st Round: 30-45 minute interview with the Recruiter
2nd Round: 60-minute interview with the Hiring Manager
3rd Round: 2 hours of onsite interviews with the Hiring Team
Please note that we are fully _ _ onsite _ _ work environment, and require daily presence at our LoDo/Union Station _ or Back Bay (Boston) _ office. We are not considering remote, hybrid, or out-of-area candidates, and do not work with outside recruiting agencies. _
MarketOnce will accept applications for this role on an ongoing basis.
MarketOnce is an Equal Opportunity Employer. We believe in creating a diverse and inclusive workplace where everyone has the opportunity to thrive. We are committed to hiring individuals based on their skills and qualifications, regardless of race, gender, age, sexual orientation, disability, or any other characteristic. We welcome and encourage applications from all backgrounds.

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📌 Qualitative Research Manager (Ontario)
🏢 MarketOnce
📍 Ontario