Elevate media marketing strategies with McDonald's Canada as a Senior Media Strategist. Drive cutting-edge media decisions and influence brand growth in this pivotal role.

This senior-level position requires a media expert with 8-10 years of experience. The ideal candidate will be adept in media strategy, planning, and optimization across various channels, including digital and traditional media. You will partner with agencies, assess investment strategies, and work closely with internal teams to ensure a cohesive approach to media execution.

Key Responsibilities:
• Lead media strategy for paid investment across channels
• Translate business goals into actionable media strategies
• Assess agency recommendations and improve media effectiveness




• Oversee budgeting and investment planning
• Establish best practices and governance for media decisions

Requirements:
• 8-10 years in media strategy, buying, or planning
• Expertise in diverse media channels and buying models
• Strong analytical skills for performance data
• Excellent communication and stakeholder influence
• Innovative mindset to navigate marketplace changes

Contribute your media expertise to McDonald's Canada and help shape impactful marketing strategies.
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📌 Senior Media Strategist at McDonald's Canada (Ontario)
🏢 McDonald's
📍 Ontario