Drive product development with actionable insights as a Market Insights Specialist. This role requires data analysis and market research expertise while traveling across North America to attend industry events.
As a Market Insights Specialist, you will identify market trends, customer needs, and opportunities for vehicle adaptation. Your responsibilities include conducting surveys, gathering intelligence from trade shows, and collaborating with cross-functional teams to inform product strategies. You will utilize your analytical skills to refine offerings and influence decision-making.
Key Responsibilities:
• Conduct research to uncover market gaps and opportunities
• Gather and analyze data from surveys and focus groups
• Collaborate with Innovation, Marketing, and Sales teams
• Develop reports to communicate insights effectively
• Attend industry events and trade shows for market intelligence
Requirements:
• Proficiency in data analysis tools and market research software
• Strong analytical skills with attention to detail
• Excellent communication skills for diverse audiences
• Ability to adapt in field research environments
• Experience collaborating across teams
Shape product innovation and business strategies through insightful research and effective communication in this energetic role.
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