Elevate customer insights and practices as the CRM Practice & Enablement Lead at Alberta Blue Cross. This role focuses on advancing CRM strategies to enhance overall customer interactions.

In this role, you will establish effective CRM practices throughout the Sales, Service, and Marketing departments. Your objective will be to improve CRM adoption and monitor data quality, ensuring that meaningful customer insights drive business decisions. Collaborating with various teams, you will offer coaching and practical recommendations based on analysis.

Key Responsibilities:
• Foster CRM practices across customer-facing segments
• Assist teams in embedding CRM into everyday operations
• Track adoption metrics and data quality for potential enhancements




• Provide actionable feedback for leadership training
• Develop standards and resources for CRM consistency

Requirements:
• Background in CRM and customer experience functions
• Solid analytical and problem-solving skills
• Ability to translate data into actionable insights
• Familiarity with Microsoft Dynamics 365 as an advantage
• Expertise in sales and service enablement practices

Connect customer needs with strategic insights to drive CRM effectiveness at Alberta Blue Cross.
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📌 Lead CRM Practice at Alberta Blue Cross
🏢 Abc Benefits
📍 Alberta