Digital:E-Commerce ExperienceCreate and update the Digital Marketing CalendarContent Management ExperienceLead the strategy and creation of paid social media ads (including FB, Instagram, Pinterest, Google Ads and Yelp)Monitor and optimize performance of Paid advertising campaignsReporting of paid media tracking and analytics providing commentary on performance and recommended action plans in a timely mannerIdentify strategic brand partnerships & activities to help improve RDV’s presence in digital space.Work with the social media strategist to monitor social networks for customer care issues and ensure voice of RDV is communicated throughout all digital activitiesResponsible for ongoing governance of website content for accuracy and facilitating update requests to ensure content and resources are kept up to date.Experience or interest in designing an Ecommerce website experience and seamless customer journey to deliver valuable contentExperience in managing a content management system (CMS)



and creating landing pagesPrior experience in creating and managing Email marketing campaigns through Mailchimp/ Marketo.Think outside the box and proactively introduce recent ideas or suggestions to improve processesBilling and Accounting:Assist the accounting department in collecting payments as well as approving invoices for media paymentsCreate and manage the monthly budgeting reports, identify areas of improvementSkillsStrong written and verbal communication skillsLeadershipAnalytical thinkingOrganization and Time Management SkillsAbility to work strategically and meet tight deadlinesUnderstand how to target customers and prospects with email marketingUse marketing analytics tools to analyze the success of digital marketing effortsSolid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret dataFollows social media, YouTube and industry news & trends,Genuine interest / early adopter of digital technology & innovationKnowledge of social media for business and influencer marketing tactics,CMS, website design knowledge and MailchimpSEO & SEMBackend website knowledge and configurationProven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applicationsNetworking, creativity, eye for design and luxuryIdentify partnership opportunities (paid and earned)Able to curate and deliver high impact photoshoots and editorial content for RDVBe the face of RDV in representing the brand at events and photoshoots#J-18808-Ljbffr

📌 Digital Marketing Specialist (Toronto)
🏢 Royal De Versailles Jewellers
📍 Toronto