About the Role A major streaming entertainment organization is building its Canadian social presence from the ground up and needs its first dedicated in-market social person.

This is a net recent seat with no existing local team and no established playbook, created to test and grow a Canada-specific social function.

If the role performs, it converts to full-time and likely grows into a team built by whoever holds this seat.

The right person is a hands-on consumer social practitioner who can move from concept to published content without leaning on a team below them.

They have run social for real consumer brands across multiple accounts, can point to specific work they personally made, and are comfortable operating as the only person in market while reporting to a counterpart in another country.

Genuine enthusiasm for a build role matters here as much as the craft itself.

Key Responsibilities Serve as the sole in-market social lead, owning the Canadian social function day to day Create social content hands-on from concept through execution across X (Twitter), Instagram, and Facebook Manage and maintain the Canadian English and Canadian French social channels, ensuring content lands correctly in each language Lead content creation for Canada-originated titles, partnering with content leads, platform managers,



and individual title teams Partner closely with publicity and communications teams across titles to align social and earned media efforts Coordinate with the LA-based social counterpart to maintain consistency and coverage across the broader social program Produce opportunistic content with on-air and celebrity talent when tours stop in Toronto (roughly 10 to 15 percent of the role) Support content flow between the English and French channel properties so every post is language-appropriate for its audience Required Skills & Experience Deep consumer social media expertise, demonstrated through hands-on craft and not channel administration alone Experience running social for genuine consumer-audience brands across more than one account or brand Ability to point to specific high-level work and articulate your personal role in creating it Hands-on content creation skills; must be able to make content, not only brief and approve it Cross-functional partnership experience working across communications, publicity, platform, and title or product teams Seniority and self-direction to operate solo in market with no local team and a counterpart based in another country Based in Toronto and available to work onsite Tuesday through Thursday Genuine interest in a build role on a one-year contract with potential for full-time conversion Preferred Skills French language ability, written and spoken; the client considers this a significant differentiator given the dual English and French channel structure Background in entertainment, streaming, or sports social media Experience at a social or creative agency with a multi-vertical consumer client roster History of launching and growing a social channel from zero Experience producing content alongside on-air or celebrity talent Familiarity adapting global or US-originated content for Canadian audiences Existing network within the Canadian entertainment or media industry

📌 Social Manager (Toronto)
🏢 BPT Staffing
📍 Toronto