Director of Sales – Full-Service HotelSalary: $75,000–$90,000 per year + performance-based incentive opportunity

About the RoleWe are looking for an experienced hotel sales qualified to lead the sales strategy and business development efforts for our full-service hotel in Calgary.

Previous hotel sales experience is required.

This is not a general sales position. The Director of Sales will be responsible for driving rooms and Meetings & Events revenue, growing key accounts, developing new business, and leading the sales team to achieve and exceed budgeted revenue goals.

The ideal candidate is a hands-on hotel sales leader who knows how to prospect, build relationships, close business, understand hotel revenue, and hold a team accountable for results.

What You Will DoSales &

- Business Development

- Own and execute the hotel's sales strategy to achieve and exceed annual revenue targets.
- Develop new business across corporate, group, Meetings & • Events, leisure, government, sports, and other key market segments.

- Build and maintain strong relationships with key corporate accounts, meeting planners, travel partners, and industry contacts.
- Personally conduct sales calls, prospecting, client appointments, networking, trade shows, and hotel site inspections.
- Identify opportunities to increase market share and generate new revenue.
- Develop strategies to convert lost business and target accounts currently doing business with competitors.
- Negotiate contracts and rates while balancing client needs with hotel profitability.
- Maintain a strong presence in the Calgary business and hospitality community.

Meetings & • Events
- Drive group and Meetings & • Events business from initial prospecting through conversion.

- Work closely with Events, Food & • Beverage, and Operations to ensure business sold is successfully executed.

- Build relationships with meeting planners, corporate clients, event organizers, and local organizations.
- Participate in client meetings, site inspections, pre-conference meetings, and post-event follow-up.
- Identify opportunities to increase room nights, meeting space utilization, and catering revenue.

Revenue & • Business Strategy




- Work closely with the General Manager and Revenue Management team to maximize hotel revenue and profitability.
- Understand and utilize hotel performance metrics including occupancy, ADR, RevPAR, pace, pickup, need dates, and group displacement.
- Monitor competitor activity, market trends, and business opportunities.
- Review sales production and market segment performance and adjust strategies accordingly.
- Participate in forecasting, budgeting, and business planning.
- Make commercially sound decisions regarding accounts, rates, group opportunities, and hotel inventory.

Leadership & • Team Development
- Lead, coach, and develop the hotel's sales team.
- Set clear sales targets and expectations and hold the team accountable for results.
- Conduct regular sales meetings, coaching sessions, and performance reviews.
- Develop the team's prospecting, closing, and account management skills.
- Create a sales culture focused on accountability, activity, teamwork, and results.
- Lead by example and remain actively involved in selling.

Financial & • Administrative
- Achieve annual room, group, Meetings & • Events, catering, and overall hotel revenue goals.

- Prepare and manage sales budgets and forecasts.
- Monitor departmental expenses and ensure resources are used effectively.
- Maintain accurate account information and sales activity in the hotel's CRM system.
- Prepare regular sales reports and business reviews.
- Analyze sales results and identify opportunities for improvement.

Who We're Looking ForWe are looking for a proven hotel sales leader, not a general sales professional looking to move into hospitality. Required Qualifications

- 5+ years of progressive hotel sales experience.
- Experience in a hotel sales leadership or management role.
- Proven experience generating corporate, group, and Meetings & Events business.
- Demonstrated ability to achieve or exceed sales and revenue targets.




- Strong understanding of hotel operations and how sales decisions impact the overall hotel.
- Working knowledge of hotel revenue management, forecasting, ADR, occupancy, and group pricing.
- Strong negotiation and closing skills.
- Experience coaching and leading a sales team.
- Excellent communication and presentation skills.
- Valid driver's license and ability to travel locally for client meetings and networking.

Strong Assets
- Previous Director of Sales or Assistant Director of Sales experience.
- Full-service hotel experience.
- Existing Calgary corporate and Meetings & Events contacts.
- Hilton experience.
- Experience with major hotel PMS, CRM, and sales systems.

What We Are Looking For in the Right PersonYou are someone who:
- Knows hotel sales and understands how a hotel makes money.
- Is comfortable picking up the phone and prospecting for new business.
- Has an existing network or knows how to build one quickly.
- Can walk into a client meeting and confidently sell the hotel.
- Is comfortable negotiating rates and contracts.
- Uses data and hotel performance information to make sales decisions.
- Doesn't wait for business to come to them.
- Can lead a team while still being a hands-on salesperson.
- Is accountable for results and takes ownership when targets are not being met.
- Builds relationships that turn into repeat and long-term business.
- Is motivated by achieving results and growing the business.

Why Join Us?This is an opportunity to take a leadership role in a full-service Calgary hotel and have a direct impact on the property's revenue strategy and overall performance. You will work closely with the General Manager and Revenue Management team and have the opportunity to influence the hotel's sales strategy, grow key accounts, develop new business, and build a high-performing sales team.

We are looking for someone who wants to make a difference, build the business, and be accountable for results.

Compensation & Benefits

- $75,000–$90,000 annual salary
- Performance-based incentive opportunity
- Full-time position
- Extended health care
- Dental care
- Vision care
- Opportunities for professional growth and development

Work LocationIn person – Calgary, Alberta Job TypeFull-time

📌 Director of Sales (Calgary)
🏢 DoubleTree by Hilton Calgary North
📍 Calgary