Play a pivotal role at Pogo as a B2B Demand Generation Marketing Specialist, steering paid acquisition across diverse channels. Leverage your skills to engage high-value audiences and optimize performance.
Pogo is on the hunt for a agile Demand Generation Marketing Specialist with 3–6 years of B2B marketing experience in a SaaS context. You will direct campaigns on platforms like Linked In and Meta, exploring creative and unconventional promotional strategies.
Your analytical skills will guide your budget management and performance assessments.
Key Responsibilities:
- Direct B2B paid acquisition campaigns across multiple channels
- Implement geo-targeted and timing-based marketing efforts
- Partner with design and sales teams to improve ad performance
- Utilize data to assess CAC and optimize spend
- Innovate and enhance successful marketing strategies
Requirements:
- Requires 3–6 years in B2B paid acquisition roles
- Strong background in multiple paid marketing channels
- Ability to support decisions with analytical data
- Experience working independently in fast-paced settings
- Knowledge of AI tools and experience in direct mail advantageous
Help shape Pogo's marketing success through analytical rigor and creative campaigning.