Summary

The Sales & Marketing Assistant supports the development and execution of revenue-generating sales and marketing initiatives that drive audience growth, ticket revenue, and brand visibility for Broadway Across Canada. This role provides research, reporting, financial, and administrative support to the Sales & Marketing team, ensuring productive campaign execution, accurate tracking of sales activity, and alignment across departments.

Duties and Responsibilities

Sales & Partnership Support

- Conduct research to identify prospective partners, sponsors, and collaborators aligned

with the organization’s business objectives
- Maintain and update prospect lists, contact databases, and sales tracking documents
- Assist with the preparation of pitch materials, proposals, presentations, and reports
- Support relationship management by tracking outreach, follow-ups, and business activity
- Support the Group Sales department with booking and assistant group client reservations

Financial & Administrative Support
- Process accounts payable, including invoice tracking, coding, and submission in accordance with internal procedures
- Assist with budget tracking, expense reconciliation, and financial reporting related to sales and partnerships
- Maintain organized digital and physical filing systems for contracts, invoices, and agreements

Media Monitoring & Reporting
- Monitor media coverage, press mentions, influencer coverage and industry news related to the organization and its partners
- Maintain organized digital files for press coverage
- Track promotional activity and support post-campaign reporting

Marketing Support




- Assist with creation of organic social media posts for various social channels
- Assist with artwork preparation for social, eblasts and other correspondence
- Assist with grassroots promotions for various shows
- Support the planning, proofing and execution of email, digital, social media and grassroots marketing campaigns.

General Coordination
- Support scheduling, meeting preparation, and note-taking for the Sales and Partnerships team.
- Liaise with internal departments such as Marketing, Finance, and Operations to ensure smooth information flow.
- Provide general administrative support as required to support revenue-generating activities.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

- Cooperation

- Establishes and maintains effective relationships
- Active listener
- Offers assistance and support to co-workers
- Works cooperatively in group situations
- Adaptability

- Able to work around unexpected changes of circumstance or workload
- Modifies a planned course of action based on new circumstances
- Changes communication style to achieve the best results
- Functional Competencies (these are specific to the job family and may be technical in nature)

- Looks for ways to improve and promote quality
- Demonstrates accuracy and thoroughness
- Learn how the business operates across all departments to evaluate tasks strategically and anticipate their effect on the overall customer experience and business result.
- Attains a high level of attention to detail and accuracy
- Team Orientation

- Fosters team cooperation
- Understands team roles and responsibilities
- Supports group problem solving

📌 Sales and Marketing Assistant (Canada)
🏢 Broadway Across Canada
📍 Canada